Ilia

Born and raised in Vancouver, Sasha Plavsic founded ILIA Beauty when she set out to recreate her favorite lip balm to be safe, effective, and natural. More than a decade later, ILIA Beauty is leading the charge with clean makeup infused with skincare. Transparent about ingredients, Plavsic is mindful that not every natural ingredient is good for the skin, nor is every synthetic bad. "It usually requires a combination of both to achieve a truly exceptional product," she explains.

With sleek packaging crafted from recycled aluminum and recycled paper printed with vegetable-based dyes, each product is designed with a mix of natural and organic botanics as a base, and at times, safe synthetics to ensure products go "above and beyond the expectations of natural."

Ilia's Limitless Lash Mascara in particular is a flake-free formula that is 99 percent natural and 25 percent organic. It curls, lengthens and volumizes—and helps to boost and enhance lash health. Welcome to your new favorite mascara.

Website: iliabeauty.com