Saie

Despite the massive demand for safer products to use on our faces and body, clean beauty - makeup especially - has a bit of a bad rap since it can be expensive and the results can leave a lot to be desired. However, there's one clean makeup brand that has everybody, including Hollywood's A-list, in love with its products: Saie.

The now cult-favorite brand launched in September 2019 and, in just a year, amassed praise among beauty experts and received seed funding from Goop founder Gwenyth Paltrow and beauty conglomerate Unilever (which owns popular brands like Dove, Tresemmé, and Vaseline). And while it can be tough to stand out in what already seems like a crowded market (the natural and organic beauty market is booming and is projected to reach $22 billion by 2024), Saie's sleek, minimal aesthetic; rigorous definition of nontoxic beauty; promise to never use any ingredient that is bad for its users; and serious color and glow payoff are what really set it apart from the rest of clean makeup brands.

Saie first launched with just the essentials: a mascara, a tinted lip balm, a brow gel, and an eyelash curler. It quickly expanded to include dewy highlighters, colorful lip glosses, and a Glowy Super Gel that gives you a radiant, natural-looking boost. Plus, it all comes at price points you can't beat: Everything is under $25, making it super accessible to almost everyone.

Website: saiehello.com