Jane Iredale

Jane Iredale launched her mineral makeup line in 1994, when the idea of makeup with skincare benefits was still revolutionary. Paving the way for brands that would eventually follow, Iredale has long focused on effective and nourishing mineral makeup that embraces natural beauty.

Iredale's PureLash Lash Extender and Conditioner is one of the secret beauty weapons professional artists swear by. If you use it underneath any natural mascara, it acts as an anchor. It's a white lash primer that holds any natural mascara, so it doesn't smudge or flake, and it also builds volume and holds curl. Any natural mascara can withstand an entire hot July humid day if you're using the PureLash.

Website: janeiredale.com