Impossible to Ignore: Creating Memorable Content to Influence Decisions
Using the latest in brain science, this groundbreaking approach to creating memorable messages that are easy to process, difficult to forget, and impossible to ignore Up to 90% of what you communicate is forgotten by your audience. How can you expect your employees and customers to act on your message if they only remember one-tenth of it? How do you know which tenth will stick with them? How will you keep their attention long enough to elicit the necessary action? Many experts have offered techniques for improving your own memory, but none for influencing other people's memories and influencing their decisions.
Carmen Simon, Ph.D., reveals how to avoid the hazards of random recall and deliver just the right amount of content by drawing on the most recent research in neuroscience and cognitive psychology. There will be no more redundant meetings, rambling e-mails, or mediocre presentations. She demonstrates a tried-and-true three-step persuasion strategy in Impossible to Ignore:
- Develop cues that draw attention and connect with the needs of your audience.
- Control what your audience remembers by using memory-influencing variable.
- Transform today's intentions into tomorrow's actions.
This practical guide includes case studies, examples, and a checklist to assist you in putting the power of cognitive science to work for your business. Whether you're giving a presentation, running a meeting, delivering training, making a sales pitch, or developing a marketing campaign, these tried-and-true techniques will help you create content that touches people's hearts, stays in their heads, and influences their decisions. It's not just memorable; it's also impossible to overlook.
Author: Carmen Simon
Link to buy: https://www.amazon.com/dp/1259584135?tag=uuid10-20
