Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

Despite all of the high-tech tools available to salespeople today, the most personal approach is still the most effective. A salesperson can use storytelling to explain products or services in ways that resonate, connect people to the mission, and speak to the part of the brain that makes decisions. A well-crafted story can pack enough emotional punch to transform mundane presentations into fruitful relationships. Author Paul Smith, one of the world's leading experts in organizational storytelling, applies his wildly popular and proven formula to the sales arena in Sell with a Story.

He identifies the key components of the most effective sales stories and demonstrates how to:

• Choose the appropriate story.
• Create a compelling and memorable story.
• Include elements of challenge, conflict, and resolution.
• And much more

Readers will be able to turn their personal experiences into stories that introduce themselves, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency... and most importantly, sell! Sell with a Story is for you if you're serious about improving your communication skills and improving your sales results.

Author: Paul Smith

Link to buy: https://www.amazon.com/dp/0814437117?tag=uuid10-20