Influence: Science and Practice – Robert Cialdini

Cialdini's eye-opening work delves into the subjects of persuasion and influence. It teaches everyone how to be more persuasive as well as how to avoid being persuaded to do things everyone doesn't want to do. Influence is not only fascinating, but it will also help you become more conscious of the power of how you communicate with others - even in your regular life.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Cialdini says that six psychological factors motivate everyone to submit to the influence of others, which he goes over in-depth. Influence is not only fascinating, but it will also help you become more conscious of the power of how you communicate with others - even in your regular life.

Link to buy: https://bom.so/T6vi4c