Predictably Irrational – Dan Ariely

Ariely, a behavioral economist, challenges the generally held notion that humans make logical judgments in Predictably Irrational. Rather, he offers a case for the notion that humans act irrationally. For example, even if everyone is already full, everyone will eat another plate at an unlimited buffet.

The book investigates a variety of elements that influence these behaviors, including expectations, emotions, and social standards, among others. It reveals the unreasonable errors that everyone makes regularly — predictable blunders. Ariely also provides advice on how to break these habits. Reading this will make you question your assumptions about your behavior and help you stop repeating the same foolish mistakes.

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