It's one of the friendliest and safest places to visit in the world

The Gambia is arguably one of the safest and friendliest places for visitors to explore and, upon arrival, it’s easy to understand why it’s garnered such an admirable reputation. "The Smiling Coast", the origins of its nickname, however, were devised in a New York boardroom, and not on its sun-soaked beaches.

The tourism industry is an important part of The Gambia's economy, and it is the industry that provides the most job opportunities for the country's youth. Since the early 1960s, the country has established itself as an important player in the global hospitality industry. The Gambia is known for its spectacular natural landscape, ethnic diversity, religious tolerance, and delectable local cuisine. Its hotels, spas, picturesque riverside villages, and a plethora of one-of-a-kind amazing wonders all serve as tourist magnets. It also has a number of historical buildings, monuments, and archeological sites that have been designated as UNESCO World Heritage sites.