Lambretta

Lambretta, an iconic Italian brand, is uniquely located in scooters and personal transportation. Founded in Milan in 1947 by Ferdinando Innocenti, Lambretta emerged as a response to the post-World War II need for affordable and efficient urban mobility. They symbolized the desire for freedom and expression in a rapidly changing world.

Lambretta scooters are instantly recognizable for their distinctive and innovative design. They introduced the concept of a monocoque frame, which integrated the body and chassis into a single unit. This design gave Lambrettas a sleek and modern appearance and enhanced stability and handling.

Series 1, introduced in 1947, laid the foundation for Lambretta's design philosophy and became the archetype for subsequent models. The Li Series, including models like the Li125 and Li150, gained immense popularity in the 1950s and 1960s, known for their elegant lines and reliable engines. Additionally, the SX and TV Series, introduced in the 1960s, injected a sporty edge into the Lambretta lineup and were celebrated by enthusiasts for their performance.

Lambretta's influence extended beyond the world of scooters. The brand played a pivotal role in popular culture and youth movements of the 1950s and 1960s, particularly associated with the Mods, a British subculture. Lambretta scooters became symbols of rebellion, freedom, and style. They were featured prominently in the era's movies, music, and fashion.

Founded: in 1947

Headquarters: Milan, Italy

Website: https://www.benelli.com/