Leading Digital
George Westerman is an MIT Initiative on the Digital Economy Research Scientist. His research and teaching assist senior executives in gaining a competitive advantage through the use of digital technologies. He is a coauthor of two award-winning books: The Real Business of IT (2009) and IT Risk Management (2007).
Didier Bonnet is a Senior Vice President at Capgemini Consulting, where he is the Global Practice Leader and oversees the company's Digital Transformation program. He has almost twenty-five years of experience working for multinational organizations in strategy, internet economics, globalization, and business transformation.
Andrew McAfee is the MIT Initiative on the Digital Economy's Co-Director. He has also held positions at Harvard Business School and the Berkman Center for Internet and Society at Harvard. McAfee was ranked 38th on the Ziff Davis list of the "100 Most Influential People in IT" in 2008.
Think again if you believe the word "going digital" is solely applicable to businesses like as technology, media, and entertainment. Indeed, mobile, analytics, social media, sensors, and cloud computing have radically altered the whole corporate landscape as we know it, including your industry. The issue is that most corporate accounts of digital center on Silicon Valley stars and tech start-ups. But what about the remaining 90%+ of the economy?
Authors George Westerman, Didier Bonnet, and Andrew McAfee discuss how significant organizations in conventional industries—from finance to manufacturing to pharmaceuticals—are leveraging digital to create a strategic advantage in Leading Digital. They shed light on the principles and strategies that contribute to successful digital transformation. The book demonstrates what it takes to become a Digital Master based on a study of over 400 worldwide organizations, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard. It defines effective transformation in two parts: where to invest in digital capabilities and how to lead the transition. You will study the following in these sections:
- How to Improve Customer Engagement
- How to digitally improve operations
- How to Develop a Digital Vision How to Manage Your Online Activities
The book also has a comprehensive step-by-step transformation blueprint for executives to use. Leading Digital is a must-have handbook to assisting your firm in surviving and thriving in the new, digitally powered global economy.
Author: Andrew McAfee, Didier Bonnet and George Westerman
Link to buy: https://www.amazon.com/gp/aw/d/B00NE6MG0Y/
Ratings: 4.5 out of 5 stars (from 298 reviews)
Best Sellers Rank: #261,440 in Kindle Store
#57 in Information Management (Kindle Store)
#127 in Strategic Management
#160 in Management Skills
