The Digital Transformation Playbook

David L. Rogers is the inventor of the BRITE (brands, innovation, and technology) conference and the faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing. He advises major firms on digital strategy, including Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan, and has held strategic workshops for executives from hundreds of companies in 64 countries.

Every firm that existed prior to the Internet now faces the same challenge: how to restructure in order to compete in a digital market.

According to David L. Rogers, a globally acknowledged digital expert, digital transformation is about upgrading your strategic thinking rather than updating your technology. The Digital Transformation Playbook, based on Rogers' decade of research and teaching at Columbia Business School, as well as his consulting for businesses around the world, shows how pre-digital-era companies can reinvigorate their game plans and capitalize on the new opportunities of the digital world.

Rogers explains why traditional firms must reconsider their basic assumptions in five strategic domains: customers, competition, data, innovation, and value. He demonstrates how to leverage consumer networks, platforms, big data, quick experimentation, and disruptive business models, as well as how to incorporate them into your existing business and organization.

Every technique in this playbook is illustrated with real-world case studies, from Google to GE, from Airbnb to the New York Times. He distills the lessons of today's top digital innovators and makes them accessible for organizations at any stage using practical frameworks and nine step-by-step planning tools.

Many publications provide advise for digital startups, but The Digital Transformation Playbook is the first to provide a comprehensive discussion of how legacy organizations can transition to prosper in the digital age. It is a must-read for leaders aiming to take their companies to the next level of profitable growth.

Author: David L. Rogers

Link to buy: https://www.amazon.com/gp/aw/d/0231175442/

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