Living Proof

Living Proof was founded in 2005 with a mission to revolutionize the hair care industry through cutting-edge scientific research and innovation. The brand was co-founded by Jon Flint, Dr. Bob Langer, and Dr. Dan Anderson, renowned scientists from the Massachusetts Institute of Technology (MIT).

One of the brand's most significant achievements was the introduction of the patented molecule, OFPMA (Oligo Professionnel Multi-Action). This molecule forms the basis of Living Proof's hair care products and has been proven to create a weightless shield around each hair strand, repelling dirt, oil, and humidity. This results in hair that stays cleaner, longer, and is more resistant to frizz and humidity.

Living Proof's commitment to quality and efficacy is evident in its "No Compromise" approach, ensuring that every product delivers on its promises without harmful or unnecessary ingredients. The brand is also cruelty-free and free from parabens, silicones, and sulfates. The sulfate-free and silicone-free formulations are gentle on user's hair and scalp, making them suitable for daily use.

While the cost of Living Proof's shampoos is more than that of other well-known brands, the efficacy and outcomes make it worthwhile. A little goes a long way with these products, making them cost-effective in the long run.

Founded: 2005

Headquarters: Boston, United States

Website: https://www.livingproof.com/

Instagram: https://www.instagram.com/livingproofinc/