Viori

Viori is a well-known Chinese shampoo brand. Inspired by the centuries-old practice of Yao women from the Longsheng Rice Terraces in China, Viori was founded in 2018 by Sally Ju, an entrepreneur with a passion for sustainable and natural hair care. With a focus on natural and sustainable ingredients, as well as the preservation of ancient beauty traditions, Viori has gained a loyal following of individuals seeking authentic and nourishing hair care solutions.

The sustainable practices of Viori, such as the use of eco-friendly packaging and the support of regional farmers who produce the rice used in its products, demonstrate its dedication to sustainability. The brand also gives back to the Yao women's community, contributing to local education initiatives and empowering the women who inspired the brand's creation.

The standout feature of Viori shampoos is undoubtedly the fermented rice water. This ancient beauty secret passed down through generations of Yao women, has proven to be transformative for users’ hair. Viori’s shampoos make the hair noticeably stronger, smoother and have a healthy shine

Finally, Viori's shampoos have delicate, delicious scents that make shampooing your hair a sensory pleasure. The aromas enhance the experience's overall sense of renewal and relaxation.

Founded: 2018

Headquarters: Orem, Utah

Website: https://viori.com/

Instagram: https://www.instagram.com/vioribeauty/