Moral Science
Moral Science, a fashion brand with a rich couture heritage and skilled technique, weaves a captivating love story across the entire gender spectrum. As the name suggests, the label delves into the concept of morality and questions whether there is a science behind it. Who gets to decide what is moral or immoral? These profound questions take the founder, Isha Ahluwalia, back to her school days when she attended the "Moral Science" class, which often sparked intriguing interpretations.
At the core of Moral Science's ethos lies the exploration and subversion of conventional notions of morality. The brand endeavors to showcase that everything can be perceived in diverse and valid ways, reflecting a belief in inclusivity and open-mindedness. The label emerged in 2020, driven by the need to cater to the emerging Indian market's growing demand for functional and playful apparel and accessories, particularly in the realm of streetwear.
Moral Science's clothing and accessories exude an aura of allure, blending androgyny with functionality. A subtle touch of irreverence adds character to their creations, while at the same time, the brand remains deeply rooted in the traditional crafts of the region. This combination of contemporary sensibility and artisanal heritage gives the label a distinctive edge, capturing the essence of modern India's dynamic fashion landscape.
With a commitment to pushing boundaries and celebrating diversity, Moral Science endeavors to be a trailblazer in the realm of fashion, embracing individuality and self-expression across all genders. Each piece crafted by the brand is an artistic statement, narrating a story that challenges norms and celebrates the multifaceted nature of human identity. From androgynous ensembles to functional yet fashionable accessories, Moral Science redefines style, making it inclusive, audacious, and resolutely vibrant.
Headquarters: New Delhi, India
Founded: 2018
Founder: Isha Ahluwalia
Instagram: https://www.instagram.com/moral_science/ (5269 followers)
Website: https://www.moralscience.in/
