NoughtOne

NoughtOne is a youthful and cutting-edge fashion label hailing from India, fusing streetwear and tailored elements seamlessly. Fearlessly experimenting with unconventional details, this brand, founded by Abhishek Paatni, showcases a range of men's ready-to-wear clothing that is both practical and contemporary, exuding an urban vibe. Paatni's journey in the fashion world began with an Indian ready-to-wear label after he completed his Master's in Business Administration.

This experience sparked the idea of creating a brand that blends unbridled self-expression with elements of mainstream fashion. Capturing his fascination with incorporating numbers into clothing branding, he launched NoughtOne, symbolizing 01 in a simple and impactful manner.

The collection by NoughtOne features key silhouettes adorned with modern hardware, military influences, and a vibrant color palette. The brand takes traditional Indian garments like the Kurta, Bandhgala, and Nehru Jacket and ingeniously deconstructs them, transforming them into modern, functional silhouettes. It brings an exhilarating amalgamation of activewear and streetwear, resulting in a unique and exciting fashion experience.

NoughtOne's designs effortlessly blend traditional Indian wear with contemporary urban aesthetics, catering to the fashion-forward and adventurous individuals who seek to make a bold style statement. With its fusion of street-smart sensibilities and tailored sophistication, NoughtOne emerges as a breath of fresh air in the realm of fashion, inspiring a new wave of eclectic sartorial expression.

Headquarters: Mumbai, India
Founded: 2013
Founder: Abhishek Paatni
Instagram: https://www.instagram.com/noughtone01/ (8791 followers)
Website: https://www.noughtone.in/