PRXKHXR

PRXKHXR is a clothing label based in New Delhi that specializes in textiles and prints, particularly in the creation of unique shirts that are gaining attention worldwide. The brand was founded by Prakhar Chauhan, who started designing shirts while still in design school. One of his print collections for a textile design class was turned into a drop of shirts, which gained popularity after one of his classmates bought a shirt from the collection and shared it on social media. This unexpected success led Prakhar to start designing and developing his prints from scratch.

In 2020, during the lockdown, PRXKHXR became the first-ever Indian brand to collaborate with The Hundreds, a popular streetwear brand, after a chance Instagram conversation with Bobby Kim. The collaboration featured a print created by Prakhar that depicted a fierce battle between a peacock and a tiger, with a striking contrast between the serenity of the scene and the violence depicted. The print was brought to life on T-shirts, shirts, shorts, and an anorak, all of which became must-haves in anyone's wardrobe.

While many creatives in the streetwear scene use T-shirts to express themselves, PRXKHXR's go-to medium has been the camp collar shirt. The brand's unique approach to prints and textiles has made its shirts some of the most exciting and sought-after pieces in the global fashion scene. With a focus on quality and creativity, PRXKHXR is a brand to watch.

Headquarters: New Delhi, India
Founded: 2015
Founder: Prakhar Chauhan
Instagram: https://www.instagram.com/prxkhxr/ (14.6K followers)
Website: https://prxkhxr.com/