My Little Pony

Brand finance assesses a brand's relative strength based on criteria such as marketing spending, customer experience, staff happiness, and corporate reputation, in addition to its total worth. Brand strength, along with sales forecasts, is a critical component in determining brand value. My Little Pony is the most strong toy brand in the world, according to these criteria, with a Brand Strength Index (BSI) of 89.8 out of 100 and an elite brand strength grade of AAA+.

My Little Pony not only surpassed long-time leader Lego to become the industry's most powerful brand, but it also improved its brand worth by 20% to $302 million. Last year, the brand's animated series made news when it aired on US television during Pride Week and featured the series' first same-sex coupling. After the coronavirus forced the postponement of the My Little Pony feature film until 2021, animation development on the project has restarted at Hasbro's worldwide entertainment division, eOne. Globally, My Little Pony: The Movie 2017 grossed more than $61 billion dollars.

Founded: 1981
Country: U.S.
Brand value:$269M(2021)
Website: http://mylittlepony.hasbro.com/