FisherPrice is next on the list. FisherPrice, a Mattel company, has been producing toys since the 1930s. FisherPrice, Mattel's toy division, creates toys for toddlers that are primarily developmental tools, educational aids, and entertaining activities.

Over the past 90 years, FisherPrice has created thousands of toys, with the most well-known being the Power Wheels, Rockastack, and Chatter Telephone series. FisherPrice also earns money by producing various items for children, such as car seats, strollers, sun loungers, and infant seats. This year, they raised $520 million.

Founded: June 19, 1930

Country: United States

Brand value: $520M(2021)

Website: fisher-price.com

With a brand value of $587 million, Nerf is the fastest-growing toy brand this year, up 43 percent. Despite the fact that Nerf makes toy guns that shoot foam darts, disks, and even arrows, and is a popular toy among American youngsters, the Hasbro-owned blaster brand notes a considerable rise in competition from large retailers to decrease prices.

With new product lines like Nerf Fortnite and Nerf Ultra, Nerf has made great progress. Nerf is coping with the strong competition thanks to new product introductions and substantial innovation throughout the brand.

Founded: 1969

Country: United States

Brand value: US$587 million(2021)

Website: www.nerf.com

Hasbro has a number of self-proclaimed subsidiaries, such as Mattel and Bandai Namco, which are listed below. In reality, Hasbro is the world's second-most lucrative toy company, after Mattel. Hasbro, Inc., based in Pawtucket, Rhode Island, is an American global business with toy, board game, and media properties. Kenner, Parker Brothers, and Milton Bradley, among others, are among Hasbro's trademarks and goods.

Playdoh, Mr. Potato Head, and Nerf Balls are among Hasbro's subsidiaries, although the company is best known for its board game sector. In 2018, Hasbro's net sales was $4.58 billion. Hasbro is based in Rhode Island, and as of August 2020, major financial institutions owned over 80% of the company's stock.

Founded: 1923

Country: United States

Brand value: $325M(2021)

Website: https://corporate.hasbro.com/

Brand finance assesses a brand's relative strength based on criteria such as marketing spending, customer experience, staff happiness, and corporate reputation, in addition to its total worth. Brand strength, along with sales forecasts, is a critical component in determining brand value. My Little Pony is the most strong toy brand in the world, according to these criteria, with a Brand Strength Index (BSI) of 89.8 out of 100 and an elite brand strength grade of AAA+.

My Little Pony not only surpassed long-time leader Lego to become the industry's most powerful brand, but it also improved its brand worth by 20% to $302 million. Last year, the brand's animated series made news when it aired on US television during Pride Week and featured the series' first same-sex coupling. After the coronavirus forced the postponement of the My Little Pony feature film until 2021, animation development on the project has restarted at Hasbro's worldwide entertainment division, eOne. Globally, My Little Pony: The Movie 2017 grossed more than $61 billion dollars.

Founded: 1981
Country: U.S.
Brand value:$269M(2021)
Website: http://mylittlepony.hasbro.com/

Funko is a prominent developer and innovator of licensed pop culture goods for a varied variety of consumers, with headquarters in downtown Everett, Washington. Funko Inc., best known for its licensed vinyl figures and bobbleheads, is an American business that produces licensed and limited pop culture souvenirs.

Pop Vinyl figures, made by Funko Inc., a 23-year-old firm located in Washington state, and introduced in 2011, are its most well-known items. Each toy, dubbed "Funko Pops" by enthusiasts, is based on a pop culture persona, and there are currently 8,366 distinct figurines available, according to the official Funko App.

Founded:March 6, 1998

Country: U.S.

Brand value: $245M(2021)

Website: https://www.funko.com/

Hot Wheels is another Mattel subsidiary. Hot Wheels is a well-known toy vehicle manufacturer, with $244 million in sales this year. Hot Wheels began as a children's toy company, but has now expanded into the adult market, producing extraordinarily realistic copies of genuine limited-edition automobiles for adult collectors.

Hot Wheels is another well-known toy vehicle brand. The reason for this is because Mattel, the firm's parent company, is spending a lot of money to obtain authorization to make these automobiles, which will allow them to access the original designs and produce extraordinarily realistic toys.

Founded: May 18, 1968

Country: U.S.

Brand value: $244 million(2021)

Website: https://hotwheels.mattel.com/