Nerf

With a brand value of $587 million, Nerf is the fastest-growing toy brand this year, up 43 percent. Despite the fact that Nerf makes toy guns that shoot foam darts, disks, and even arrows, and is a popular toy among American youngsters, the Hasbro-owned blaster brand notes a considerable rise in competition from large retailers to decrease prices.

With new product lines like Nerf Fortnite and Nerf Ultra, Nerf has made great progress. Nerf is coping with the strong competition thanks to new product introductions and substantial innovation throughout the brand.

Founded: 1969

Country: United States

Brand value: US$587 million(2021)

Website: www.nerf.com