Olympic Games
The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions. The Olympic Games are considered the world's foremost sports competition with more than 200 nations participating. The Olympic Games are normally held every four years, alternating between the Summer and Winter Olympics every two years in the four-year period.
Their creation was inspired by the ancient Olympic Games which were held in Olympia, Greece from the 8th century BC to the 4th century AD. Baron Pierre de Coubertin founded the International Olympic Committee (IOC) in 1894, leading to the first modern Games in Athens in 1896. After over a century of development, the event has increased the number of participants from 241 athletes in 14 nations in 1896 to tens of thousands of athletes in over 200 countries all over the world.
The 1936 Summer Olympics in Berlin were the first Games to be broadcast on television, though only to local audiences. The 1956 Winter Olympics in Italy were the first internationally televised Olympic Games, and the broadcasting rights for the following Winter Games in California were sold for the first time to specialized television broadcasting networks—CBS paid US$394,000 for the American rights. Viewership increased exponentially from the 1960s until the end of the 20th century. This was due to the advent of satellites for broadcasting live television worldwide starting in 1964, and the introduction of color television in 1968. The global audience for the 1968 Mexico City Games was estimated to be 600 million, whereas the audience numbers at the Los Angeles Games of 1984 had increased to 900 million; this number had swelled to 3.5 billion by the 1992 Summer Olympics in Barcelona. The Olympic Games Tokyo 2020 reached a global broadcast audience of more than three billion people, according to independent research conducted on behalf of the International Olympic Committee (IOC). A total of 3.05 billion unique viewers tuned in to coverage across linear TV and digital platforms.
