UEFA European Championship
The UEFA European Football Championship, less formally the European Championship and informally the Euros, is the primary association football tournament which is organized by the Union of European Football Associations (UEFA). The competition is contested by UEFA members’ senior men's national teams, determining the continental champion of Europe. The competition has been held every four years since 1960. Scheduled to be in the even-numbered year between FIFA World Cup tournaments, it was originally called the European Nations' Cup, changing to the current name in 1968. Since 1996, the individual events have been branded as "UEFA Euro [year]".
There have been a total of 10 national teams to be honored with the championship in which Germany and Spain are the best teams with three times as the winner.
UEFA EURO 2020 acted as an ever special tournament in history because of its shifting to 2021 due to the world’s pandemic.
Having dominated viewer ratings throughout the months of June and July 2021, the eagerly awaited tournament left its mark in viewership history, landing audiences that rank amongst the most viewed moments of all time and breaking live streaming records along the way. The event cumulative live match audience recorded 5.23 billion. The final was watched by 328 million fans, on par with the record set in 2016. The final match was the most-watched TV event in the United Kingdom in 24 years and in Italy since 2012. On average each live match was watched by over 100 million viewers. There has been an impressive increase in viewership in important global markets such as China, where a growth rate of 43% has been registered compared to 2016, with a cumulative audience of 352 million. The event saw more Chinese fans accessing matches through streaming services than through traditional TV. In the USA, audiences grew by 32% with a cumulative TV audience of 87 million. India registered a growth rate of 229% and a cumulative audience of 107 million. On social media, this was the most engaged EURO ever. There were 7.5 billion interactions and views of which two billion were generated by official UEFA accounts.
