OSOI
Heejin Kang, a designer based in Seoul, launched OSOI in 2016. Kang's objective for the brand is to make classic purses, jewelry, and shoes with surprising design accents.
OSOI is a bag and shoe brand for women with a focused and elegant classic and androgynous aesthetic. OSOI means "slow, patient" in Japanese, and the literal meaning fits nicely with the brand's mission: to create timeless products that will never go out of style.
The fuchsia-colored Belted Brocle handbag and the Mini Toni purse are two of my favorite pieces. Each bag is handcrafted in Seoul and sells for roughly $330 at retailers such as SSENSE.
Founded: 2016
Headquarters: Seoul, Korea
Website: https://www.osoi.co.kr/
Instagram: https://www.instagram.com/osoi_official/ (163K followers)