Parade

Parade - a Gen-Z-focused brand founded in October 2019. It had gained $10 million in revenue within its first year - marked the first Parade's successful development in the market.

Parade’s inspiration came during trips to the mall when Téllez - Parade's owner was a teenager, where hot pink thongs and nude briefs were advertised together by mostly white models. “I felt very out of touch with the vision Victoria’s Secret and other stores had of femininity. I always thought women deserved brands that were just as bold and expressive as they were.” Cami Téllez, CEO and co-founder of Parade said.

A plus for this brand is that while some brands only offer up to XL size, Parade offers up to 3XL. Parade also favors using models of different sizes in its campaigns, so you can see how the panties will look on different bodies.

Best selling products: Re:Play Brief, High Rise Thong, Re:Play Boyshort, High Rise Brief,...

Website: https://yourparade.com/