SKIMS is Kim Kardashian's women's lingerie brand, specializing in shape-enhancing underwear. This brand was founded in 2019, based in Culver City, California. Its products are known for being “designed to smooth, enhance lift and tone”.

SKIMS's first collection earned $2 million after just one day released. According to Cosmopolitan, it took 12 months for the female shaping underwear brand Spanx to gain $4 million, while Kim Kardashian only needed a day to gain $2 million. What a surprising revenue! SKIMS products include 9 colors that correspond to different skin tones. Not only that, the size of the product varies from XXS to 5XL to ensure that it fits all body shapes. The colors are named for easy distinguishing such as Honey (lightest color), Desert Clay, Jasper, Smokey Quartz and Onyx (black).

Best selling products: Fits Everybody Thong, Fits Everybody Dipped Front Thong, Fits Everybody Cheeky Brief, Fits Everybody Micro Thong,...

Website: https://skims.com/

Established in 2012, Clovia is an Indian lingerie brand that manufactures and sells fashion lingerie, innerwear, nightwear, and shapewear. Up to now, Clovia has been more than 200 stores in 50 different locations.

"We create over 200 fresh styles in lingerie every month and none of our inventory is more than 45 days old" Pankaj Vermani - CEO Clovia, tells Moneycontrol. Clovia has a great number of collections and styles of underwear available to customers to choose from with great offers on online stores. Clovia stands for comfort with fashion, so try this product at least once and you won't be disappointed.

Best selling products: Clovia Solid Mid Waist Hipster Panty, Clovia Women Lace Lace Panty, Clovia Solid Low waist Bikini, Clovia low waist black striped panty,...

Website: https://www.clovia.com/

Commando is an American underwear brand founded by Kerry O'Brien. “It’s impossible to feel beautiful and confident if anything you are wearing is bothering you. Try leading a meeting if your outfit is uncomfortable. It doesn’t work!” - CEO and founder Kerry O’Brien answered in an interview. So that is the reason Commando was established, comfort is the key factor this brand aim to.

From thoughtfully sourcing fabrics to fit testing every style on real bodies, Commando creates the styles that make you look and feel amazing, underwear is not only a daily fashion item but becomes your style. Today, Commando become one of fashion's favorite underwear brands, appearing across red carpets and runways season after season.

Best selling products: Classic Solid Thong, Butter Mid-Rise Thong, Classic High Rise Panty, Classic Solid Girl Short,...

Website: https://www.wearcommando.com/

Everlane is an American clothing retailer that designs, manufactures, and sells clothing items for men and women primarily online. Everlane always works with one mission in mind: to create simple, natural underwear with three no: "No frills. No bows. No bullshit." - in which "women can feel confident and comfortable."

The entire of its product is made from Supima cotton that gives premium strength, softness and color retention. "Everlane's Thong, however, is the first I can say is always comfortable and never bothersome or irritating. It's lightweight and doesn't pinch or squeeze my skin, and though it doesn't come in fun prints or fabrics, I'm fully on board with the trade-off." - Connie Chen, the senior reporter said. Without a doubt, this is a brand that you cannot ignore if you want to refresh your underwear closet.

Best selling products: The Seamless Bra, The Invisible Square-Neck Bralette, The Invisible Thong, The Invisible High-Rise Thong,...

Website: https://www.everlane.com/

Aerie is a lingerie brand owned by American Eagle Outfitters that has won the hearts of millions of young girls around the world. The success of this brand is due to the fact that the products are always designed to create the most comfortable feeling for customers while remaining youthful and keeping up with trends in style.

Aerie has developed well over the past few years, which is one of the first underwear brands to successfully challenge Victoria’s Secret’s category dominance. With taglines like “Let the real you shine” and “Don’t change you. Change your bra!”, Aerie's target customer is from 15 to 25 ages suitable for its marketing messaging: “REAL movement and REAL comfort”.

Best selling products: Aerie Lace Thong Underwear, Aerie Ribbed Cotton High Cut Thong, Aerie Cotton String Thong Underwear, Aerie No.1 Boy Brief,...

Website: https://www.aerie.com/

Parade - a Gen-Z-focused brand founded in October 2019. It had gained $10 million in revenue within its first year - marked the first Parade's successful development in the market.

Parade’s inspiration came during trips to the mall when Téllez - Parade's owner was a teenager, where hot pink thongs and nude briefs were advertised together by mostly white models. “I felt very out of touch with the vision Victoria’s Secret and other stores had of femininity. I always thought women deserved brands that were just as bold and expressive as they were.” Cami Téllez, CEO and co-founder of Parade said.

A plus for this brand is that while some brands only offer up to XL size, Parade offers up to 3XL. Parade also favors using models of different sizes in its campaigns, so you can see how the panties will look on different bodies.

Best selling products: Re:Play Brief, High Rise Thong, Re:Play Boyshort, High Rise Brief,...

Website: https://yourparade.com/

Third Love was launched in 2013 as an online-only underwear brand. With the goal of helping women by giving them the support they need, and the style they deserve - starting with their bras and underwear. According to 2019 NPD data, Third Love is the third-largest e-commerce retailer of bras behind Victoria’s Secret and Aerie, based on sales.

Third Love brand is the perfect choice for women who love simple designs and perfect fittings. There is a huge choice for ladies to select on different sizes, shapes, and designs, so you can easily select the one for your size and look seduce with perfect-fitting underwear.

Best selling products: Everyday Mid-Rise Brief - 8 Pack Gift Set, Form Seamless High Leg Bikini, Everyday Lace Thong, Lace Back Cheeky,...

Website: https://www.thirdlove.com/

Founded in 1977, Victoria's Secret is an American brand of women's underwear and famous cosmetic lines. Victoria's Secret is famous for its hot models like you often see on advertising images of Angels Underwear.

Referring to Victoria's Secret, many people still remember many creative marketing tactics. The company invites a great number of famous models to make the product image more classy and professional. Among them are black supermodels Jasmine Tookes, Lily Aldridge, albino supermodels to many transgender models,... which makes the brand always present in the minds of customers. Now, this brand is one of the most well-known retailers of women’s lingerie in the world. It had global net sales amounting to approximately 5.4 billion U.S. dollars in 2020.

Best selling products: Victoria's Secret Logo Pointelle Cotton Brief Panty in Pointelle, Sexy Illusion by Victoria's Secret: No-show Thong Panty, Victoria's Secret Stretch Cotton Bikini Panty

Website: https://www.victoriassecret.com/us/

Fleur du Mal is a luxury lingerie, ready-to-wear, and swim brand primarily sold online. This brand was founded in 2012 by Jennifer Zuccarini. The goal of Fleur de Mal is to change the way women access lingerie, by creating underwear that can be worn every day.

Not only create products that make women of all ages and sizes feel the best while getting dressed and undressed, but all of its products are designed to make customers feel special, with sumptuous fabrics, trimmings, and cuts that elevate the everyday.

Fleur du Mal's products are delicate and sophisticated, using luxury fabrics like French Leavers lace and tailor-made embroideries crafted by the best artisans.

Best selling products: Charlotte Lace Seamless String Cheeky, Charlotte Lace Seamless Thong, Lily Embroidery Hipster Thong, Lily Embroidery Cheeky,...

Website: https://www.fleurdumal.com/

Founded in 1968 by Calvin Klein, Calvin Klein is a global lifestyle brand focus on manufacturing leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear.

A breakthrough in designs, perfectly combined with high-quality materials, applying optimal technology, Calvin Klein underwear creates a beautiful shape, highlights attractive curves, gives a feeling of comfortable like a second skin for the wearer.

Best selling products: Invisibles Seamless Hipster, Modern Cotton Metallic Bikini, Modern Cotton Windowpane Unlined Bralette, Modern Cotton Windowpane Bikini,...

Website: https://www.calvinklein.us/en