SKIMS

SKIMS is Kim Kardashian's women's lingerie brand, specializing in shape-enhancing underwear. This brand was founded in 2019, based in Culver City, California. Its products are known for being “designed to smooth, enhance lift and tone”.

SKIMS's first collection earned $2 million after just one day released. According to Cosmopolitan, it took 12 months for the female shaping underwear brand Spanx to gain $4 million, while Kim Kardashian only needed a day to gain $2 million. What a surprising revenue! SKIMS products include 9 colors that correspond to different skin tones. Not only that, the size of the product varies from XXS to 5XL to ensure that it fits all body shapes. The colors are named for easy distinguishing such as Honey (lightest color), Desert Clay, Jasper, Smokey Quartz and Onyx (black).

Best selling products: Fits Everybody Thong, Fits Everybody Dipped Front Thong, Fits Everybody Cheeky Brief, Fits Everybody Micro Thong,...

Website: https://skims.com/