PUMA
The Adidas founder's older brother, Rudolf Dassler, launched PUMA, a German sportswear and sports equipment business, a year before Adidas, in 1948. Since 1986, Puma has been a publicly traded corporation on the Frankfurt Stock Exchange. Kering (previously PPR), a French luxury conglomerate, controls 9.8% of the company, while Groupe Artemis, Kering's largest stakeholder, owns 29%. Bjrn Gulden, a former football player, has been the company's CEO since July 1, 2013. (chief executive officer).
The competition between the Dassler brothers has intensified to the point where both brands have exhausted their options and are producing higher-quality goods. The best examples of the beneficial conclusion of this debate are high-quality PUMA footwear and balls.
To explain, following a 23-year association with Nike, LaLiga struck a contract with PUMA to provide the official Spanish domestic league balls for the 2019-20 season.
Founded1948
Headquarters:Herzogenaurach, Germany
Website: puma.com