Soju

The nation with the finest hard alcohol drinkers in the world produces the alcohol with the highest global sales. Unexpectedly, this nation is South Korea, whose rice alcohol soju dominates the global market with annual sales of roughly 90 million cases. Korean distilled alcohol known as soju is clear and colorless. It is typically eaten straight up. Its alcohol by volume (ABV) ranges from roughly 12.9% to 53%, while since 2007 low alcohol soju below 20% has gained popularity.

The majority of soju brands are traditionally made in the Andong region, but soju from other areas or nations is also available. While soju is traditionally made from the grain of rice, wheat, or barley, modern producers replace rice with other starch, such as cassava. Soju often appears similar to several other East Asian liquors while differing in alcohol contents.

It has an inexpensive cost, it sells for around 1,450 won, or slightly over $1, and has moderate alcohol content, which is often around 20%, soju is very popular. Similar to vodka, soju works well in cocktails since it is practically flavorless and odorless. While Jinro is still trying to crack the international market, it is almost too beloved at home: soju consumption has been a problem in South Korea, leading to swarms of over-drinkers landing in prison or passing out on the street overnight.

Origin: South Korea