The Language of Design: Form and Meaning

A thorough, unbiased evaluation of a graphic design's efficacy is referred to as a criticism in The Language of Design: Form and Meaning course. For designers, criticism is an essential component of the creative process because it not only helps us decide whether a piece of design is successful or not, but also helps people advance their own work. Other voices and perspectives can be added to the design process through critique.

To enable you to speak about graphic design in the context of critique in a clearer and more thoughtful manner, this course will introduce a lexicon (or vocabulary). You will practice objectively describing how effectively a work of design functions based on particular, clearly stated criteria using this language and the critique framework that is offered. You can improve your ability to talk about design with peers, colleagues, and clients by honing this talent.

Any stakeholder in a design project who needs to effectively communicate with designers on their team, including practicing graphic designers at all levels, future and current students in art or design programs, teachers of visual art, design, or related subjects, and anyone looking to develop and refine a critical vocabulary around talking about art and design, should take The Language of Design: Form and Meaning course.

To advance their graphic design skills, students enrolled in either the Coursera Graphic Design Specialization or the UI/UX Design Specialization are advised to take this course. Before, during, or after finishing either Specialization, you may enroll in this course.

Please take note that The Language of Design: Form and Meaning is not a general audience course on art appreciation. The knowledge and abilities taught in this course are relevant only if you have some connection to design in a professional environment, such as practicing, researching, or teaching design, or working directly with designers, even if no prior experience is necessary to start.

What you will learn

• Recall and define a vocabulary of important terms related to form, meaning, and audience, and successfully integrate it into an evaluation of graphic design.
• Establish and clearly state the standards for effective design project outputs that are not influenced by personal preferences.
• Utilize numerous methods of objectively discussing the visual form, meaning, and context of a specific work of design.
• Gain the capacity to interact with a design work in a neutral manner.

Skills you will gain

• Visual Communication
• Graphic Design

Instructors: Yasmin Khan Gibson, Randy Nakamura
Offered by: California Institute of the Arts

Coursera rating: 4.6/5.0, 668 reviews

Enroll here: https://www.coursera.org/learn/design-language