Tsingtao Brewery Group

Tsingtao Brewery Group is China's largest beer business, following China Resources Snow Barrels. With a 115-year history, the company has grown to offer its portfolio of beer, liquor, and cider brands in over 100 countries worldwide. Tsingtao is significantly more popular outside of China than China Resources Snow Barrels, with over 90% brand awareness in developed countries such as North America, Canada, and Europe.

The company's success can be ascribed in part to its established high-end image. This draws consumers from all over the world, not just from China's growing middle and upper classes, but also from all over the world who want to try the best beer the country has to offer.

To keep up with changing customer needs, Tsingtao Brewery Group spends heavily in product development. In order to extend their consumer base, they are constantly experimenting and launching new flavors and varieties. According to firm spokespeople, the organization's strategy is founded on three concepts: "high-quality, high-visibility, and high-price."

Establishment: 1903; 118 years ago
Headquarters: Qingdao, Shandong, China

Gross annual sales: $4.6 billion

Website: https://www.tsingtao.com/