Undercover

Jun Takahashi founded the Japanese streetwear clothing brand Undercover (also known as Undercoverism). The label has been dubbed "the essence of Japanese cool," and it features finely crafted clothing that is "strange but beautiful," in Takahashi's words. Undercover has received numerous awards and praise from other fashion designers, such as Miuccia Prada and Rei Kawakubo.

With its unique stylistic references to punk and street fashion, Jun Takahashi's Undercover label has been rocking the fashion world. Undercover debuted in 1989, while Takahashi was still a student at the Bunka Academy of Fashion, and has since been featured at major fashion shows in both Tokyo and Paris. Takahashi and Nigo, founders of the A Bathing Ape brand, opened a store called Nowhere in the trendy Tokyo district of Harajuku in 1993. After the success of Nowhere, Takahashi and Nigo decided to open another shop in Aoyama. Takahashi's designs were soon seen on the catwalk in Tokyo. Following this, a new shop called "Nowhere LTD" opened, featuring only clothing from the Nowhere brand.

Takahashi's punk and street-style looks propelled him into the fashion world, and his Undercover brand continues to be successful today. In 2005, he was asked to design a limited-edition camera case for Canon as well as guest edit the Belgian A Magazine. His collection is also available at Rei Kawakubo's Dover Street store in London. These successes, and possibly more to come, demonstrate Takahashi's power as a designer, and his Undercover brand's ardent fans would wholeheartedly agree.

Founded: 1993
Headquarter: Tokyo, Japan
Instagram: @undercover_lab (1M followers)
Website: https://undercoverism.com/