Y-3
Y-3 is a 2003 collaboration between Tokyo-based Japanese designer Yohji Yamamoto and German sportswear brand adidas. Y-3 produces a range of street and sport-inspired clothing and footwear in a muted, often monochromatic palette, highlighting the textures of materials used and the experimental approach to their cut and line, combining Yamamoto's idiosyncratic approach to fabric, layering, and a poetic approach to clothing wearing with adidas' dynamism and technologically progressive approach to apparel. Adidas creative director Yohji Yamamoto launched Y-3 in October 2002. Yohji Yamamoto's distinct touch is combined with a trendy and fashionable modern sportswear style to create an innovative and popular sportswear style.
The name Y-3 is made up of the letters Y from Yohji Yamamoto's initials, 3 from Adidas' famous triple stripe logo signature, and - to represent the collaboration and link between the two brands. This futuristic label was created through a collaboration between a sportswear brand and a fashion brand. Y-3, a cult mashup of sportswear and luxury design, represents Adidas' fruitful collaboration with iconic designer Yohji Yamamoto. Collectors all over the world covet the brand because it is both stylish and functional, with a uniquely Japanese character and futuristic silhouettes. Look for its much-copied sports sneaker lines, which feature distinctive monochrome colorways and synthetic woven uppers.
Founded: 2002
Headquarters: Adi-Dassler-Strasse 1, Herzogenaurach.
Instagram: @adidasy3 (1.8 million followers)
Website: https://y-3.com/