White Mountaineering

White Mountaineering, a Japanese clothing brand, was founded in 2006 with the goal of combining three key principles into a single clothing line: design, utility, and technology. Yosuke Aizawa founded the outdoor-luxe crossover White Mountaineering in 2006, inspired by his native Japan's diverse climate and terrain. The brand's mission statement is both simple and complex: to combine functional, athletic silhouettes with rich fabrics and elegant detailing (or, in other words, to create works of art that you could hike in). Expect elegant luggage and sumptuous outerwear, as well as graphic T-shirts and vibrant prints.

The goal is to create a brand with high-tech content and design that is capable of meeting the highest quality and functionality standards while also incorporating itself into the beauty of the design. As the name suggests, technical clothing is inspired by high mountains, a place as 'legendary and inspirational' as 'the field' for testing the quality of technology and product functionality. The brand quickly gains a high reputation, is included in some of the most prestigious boutiques in the world, and later gives birth to a series of collaborations with globally renowned brands such as Adidas.

Founded: 2006

Headquarters: Close 20 0-0, Sarugakuchou, Tokyo, 150-0033, Japan

Instagram: @whitemountaineering_official (114.000 followers)

Website: https://whitemountaineering.com/