Understatement
Top 5 in Top 7 Best Swedish Underwear Brands
Understatement is a unique brand hailing from Sweden. They specialize in providing underwear that is not only comfortable but also stylish. What sets them apart from other brands is their philosophy of simplicity and minimalism. Their designs are refined, understated, and yet make a statement.
Understatement understands the need for quality materials, which is why they use only the best fabrics. They combine functionality with aesthetics to create a product that is not only comfortable but also durable. This focus on quality ensures that the customer has an enjoyable experience when using their products.
The brand also prides itself on being sustainable. They acknowledge the impact the manufacturing industry can have on the environment and have taken steps to lessen their ecological footprint. They aim to reduce their waste and their reliance on harmful chemicals, which means their products are not only good for you, but good for the planet too.
Another aspect that sets them apart is their inclusive approach. Understatement caters to a diverse market, providing a range of sizes and styles tailored to different body types. They emphasize the importance of body positivity and encourage their customers to embrace their individuality.
Founded: 2017
Founder: Marie Stolt and Maria Lager
Headquarters: Stockholm, Sweden
Website: https://www.shopunderstatement.com/
Instagram: https://www.instagram.com/understatement_underwear/
Category: Basics, briefs, thongs, bras, bodysuits, accessories
Values: Organic, recycled, vegan
Prices: $20 to $100
