The velour tracksuit from Juicy Couture is the one piece of clothing that properly embodies Y2K style. Fashion icons Paris Hilton and Kim Kardashian are aficionados of the Couture Y2K style tracksuit. The Gen Zers, who were too young to remember it at its height, are now dressed in Y2K fashion. Juicy Couture saw a little decline in sales in 2006, but after collaborating with businesses like Poshmark, Ganni, and Depop, the company saw a recovery.

The brand has recreated the two-piece appearance with a sustainable twist by drawing influence from the history of the well-known velour tracksuit. Traditional Y2K clothing now consists of organic cotton and polyester that have been recycled from pre-consumer trash.

Juicy's annual sales were estimated to be around $200 million by an expert "guesstimate." "The day may have come when Seventh Avenue's lofty vantage point suddenly looks less relevant than the ground-level perspective of the designer as consumer," observed Vogue in reference to the company's growing, if not explosive, popularity.

Founded: 1997

Headquarters: Arleta, Los Angeles, United States

Instagram: https://www.instagram.com/juicycouture/
Website: juicycouture.com

The Y2K company Mirror Palais from New York may be known to you for their fairy outfit that goes viral online. The dress was in high demand, sold out in a matter of minutes, and had a long waiting list. Bella Hadid's Instagram post, in which she wore one of the brand's ensembles, brought attention to its Y2K fashion.

The glittering garment had fans going wild. The clothing in the film My Date with the President's Daughter was influenced by the micro-mini trend. The brand gained notoriety because of this. Dua Lipa and Kendall Jenner, both of whom have become well-known for their Y2K-inspired street style, are other well-known fans of this company.

Marcelo Gaia established the sustainable women's pre-order brand Mirror Palais in 2019. In order to honor the self-assured women that inspire him, Gaia decided to launch his own label after working as a stylist for almost ten years.

His Brazilian ancestry is reflected in Gaia's swimwear, which features a kaleidoscopic frenzy of neon designs from the 1980s that juxtapose with softer, ditsy florals. His collection more closely resembles a tribute to retro silhouettes that have been modernized to meet the fashion demands of the contemporary woman. Every piece of clothing is created in New York with the goal of elevating craftsmanship and ethical labor practices in the fashion dialogue.

By purchasing Mirror Palais, you contribute in some small way to the ecosystem of the garment district. Celebrities and regular IT girls alike wear Mirror Palais because of its commitment to diversity and equality. We appreciate your support of both our on-going adventure and our love letter to women.

Founded: 2019
Instagram: https://www.instagram.com/mirrorpalais/
Website: www.mirrorpalais.com

Probably while browsing Instagram, you came upon Poster Girl, a brand created by Francesca Capper and Natasha Somerville. The candy-colored dresses have a certain Y2K vibe and are evocative of the legendary chainmail outfit that Paris Hilton wore in 2002 to celebrate her 21st birthday (designed by designer Julien Macdonald).

While pursuing a degree in apparel design at Central Saint Martins in London, Francesca Capper and Natasha Somerville became friends. Natasha developed her knowledge at John Galliano, Jeremy Scott, and Bvlgari, while Francesca gained experience at companies including Christian Dior, Vivienne Westwood, and Alexander Wang.

Together, they founded POSTER GIRL in 2017, a brand that exudes confidence and extreme femininity and makes clear references to the designers' upbringings. The high-gloss style of this brand is supported by sophisticated, opulent building methods and quality by pushing and developing surface textures.

POSTER GIRL symbolizes inner strength and femininity, which contributes to its spectacular rise in the fashion and pop culture scenes. This desirable label has developed a devoted fanbase and is now worn by celebrities like Dua Lipa, Kylie Jenner, Paris Hilton, Selena Gomez, Doja Cat, Vanessa Hudgens, and Megan Fox, to mention a few.

Founded: 2017
Instagram: https://www.instagram.com/poster__girl__official/
Website: https://poster-girl.com/

When it comes to Y2K fashion, True Religion is one brand you must not overlook. Unquestionably, one of the hippest denim brands in the early 2000s was True Religion. True Religion saw some decline in the late 2000s, but in 2020 it made an astounding comeback. The new Y2K collection of jeans from this company features enhancements like camouflage patterns and pink mineral washes along with traditional features like horseshoe pockets, contrast stitching, and insignia.

Particularly, True Religion exploded onto the Los Angeles denim scene in 2002 by altering the design of the conventional five-pocket jean. They disassembled and rebuilt industry-standard sewing machines to create their unique vision because they couldn't handle our designs. Their Super T stitch was immediately known for its distinctive style that was unmatched by any other denim brand in the world, thanks to its five-needle thread at two stitches per inch procedure.

The most recognizable fashion figures in the world were soon drawn to True Religion's designs, and interest in their denim expanded quickly. From that point forward, they made a commitment to do everything bigger, better, and braver than everyone else.

Founded: 2002
Instagram: https://www.instagram.com/truereligion/
Website: https://www.truereligion.com/

Are you aware that the French word for meow is "miaou"? Apart from this information, you should certainly be aware that Miaou is among the most well-known brand names in Y2K clothing. You've probably seen influencers and celebrities wearing distinctive corsets and other clothing.

Miaou, which is French for "meow" (yep, the sound a cat makes), may be the most recognizable of all the brands on the list. You'd be hard-pressed to browse through your timeline without seeing a member of the style crowd wearing something from the hot label, what with the plethora of corsets and micro-mini skirts.

Miaou has always felt good in her clothes. It was the beginning of it all. In search of a pair of pants that would be the "ideal fit," not just for herself but also for her friends, fashion designer Alexia Elkaim The search turned up nothing, so Elkaim decided to take matters into her own hands in 2016 and design a unique pair of denim pants that were modeled after a treasured vintage find from Paris, giving rise to the brand that is now known as Miaou. These form-fitting jeans propelled Miaou into the spotlight very quickly, enthralling friends and influencers alike and setting Elkaim off on a fantastical journey.

Founded: 2016
Instagram: https://www.instagram.com/miaou/
Website: miaou.com

Ed Hardy is one of the Y2K fashion labels making a comeback in 2022. The graphic t-shirts and trucker hats from this clothing line are extremely well known. Because of its incredible new Y2K-inspired designs, this company is gaining both new and devoted fans. Both new and antique Ed Hardy apparel may be seen on influencers and celebrities like Niki DeMar and Bella Hadid.

Don Ed Hardy helped tattooing emerge from the shadows and enter the glitzy world of fashion. Don Ed Hardy immediately gained notoriety for fusing American and Japanese aesthetics. When Hardy obtained a license to have his artwork turned into a clothing line in 2002, he entered the fashion industry. The Ed Hardy line burst onto the fashion scene in just two short years, quickly rising to the top of the most coveted and well-known labels of the era. In the tattoo, art, and fashion worlds, Don Ed Hardy is still one of the most important designers, and his creations have endured.

A prestigious, limited-edition collection honoring the renowned works of American legend and tattoo pioneer Ed Hardy Kevin Christiana, a fashion designer, created and assembled these limited-edition capsule collections for people who genuinely value handcrafted authenticity, bold design, exquisite details, and decorations.

Founded: 2002
Instagram: https://www.instagram.com/edhardy/

Website: https://edhardyoriginals.com/

Blumarine's newest creative director, Nicola Brognano, is giving the storied Italian brand the resurgence it deserves by capitalizing on the market's love of the early 2000s. Fashion enthusiasts who missed the Y2K trends the first time around may now experience them at new heights owing to the designer's dreamy collections, which focus on all the essential components of the era. Everything the brand has produced in its new age, from pleated micro-mini skirts and butterfly tops to gradient eyeglasses with a giant "B" adornment and crystal logo belts, has merely proven that the nostalgic craze is here to stay.

Blumarine is capitalizing on the market's fondness for the early 2000s by honing all of its key traits from that time. Everything the brand has produced in its new era, including butterfly shirts, gradient eyelashes, pleated micro-mini skirts, and a few distinctive crystal logo belts, has only served to further prove that the retro trend is here to stay.

Founded: 1977
Instagram: https://www.instagram.com/blumarine/ with
Website: www.blumarine.com

Young adults on social media who want to fulfill their Bratz doll fantasies in real life will like Naked Wolfe's extremely sought-after footwear. All of the A-list-approved brand's shoes have their characteristic platform heels and a distinctly throwback aesthetic that celebrities like Kourtney Kardashian and singer Tinashe adore. There are many different models available from the London-based company, such as two-tone "skater" sneakers with a stacked flatform and a popular knee-high boot with a second-skin silhouette.

It's important to include footwear while talking about Y2K fashion. When it comes to fashionable footwear, Naked Wolfe is one of the leading manufacturers. Given that it was established in 2017, you might be shocked to hear that it wasn't an original Y2K clothing store. Their wildly popular platform shoes, however, have a distinctly Y2K vibe. A number of celebrities, including Ariana Grande, Bella Hadid, and Olivia Rodrigo, have been seen walking around in boots, stacked flatforms, and sneakers.

Founded: 2017
Instagram: https://www.instagram.com/nakedwolfe/
Website: nakedwolfe.com

A husband-and-wife team started the accessory company JW PEI, which is situated in Los Angeles. The firm was founded on the principle that clothing should be affordable, simple, and empowering. The core of the brand is minimalist design using vegan and ecological materials. JW PW promotes and aims to highlight feminine beauty and strength via fun and innovative fashion, in keeping with its modern minimalist look. Sustainability is ingrained throughout JW PEI. We utilize premium canvas. In addition, cloth created from recycled plastic bottles is certified as polyurethane.

"It's a baguette, not a bag," Famous lines uttered by Carrie Bradshaw, the fictional fashion diva from Sex and the City, made multiple appearances throughout the peak of the show in the early and middle of the 2000s, solidifying the compact silhouette's place in the current fashion landscape.

As a result, people frequently connect the era with the "baguette" style bag—so named for its simplicity in carrying under your arm. It was therefore no surprise that celebrities like Hailey Bieber and Emily Ratajkowski became just a few of J.W. Pei's prominent followers when the company introduced its contemporary interpretation of the style for less than $100. One of the must-have bags of the year, the adaptable style is offered in a wide range of colors and materials.

Founded: 2018
Instagram: https://www.instagram.com/jwpei_official/
Website: www.jwpei.com

Now that we've talked about apparel, shoes, and bags, how can we not talk about hats? In the 2000s, Von Dutch trucker hats were worn by the cool kids. After 2003, however, people stopped wearing these caps. As of 2022, the Y2K hat is coming back. Trucker hats are worn by famous people like Rihanna and Gwen Stefani. Due to its resurgence in popularity, Von Dutch has recently published additional Y2K original designs! The business additionally sells its distinctive bowling bags and t-shirts, in addition to its recognizable trucker hats.

The fashion label Von Dutch was established in the early 2000s under the direction of renowned French designer Christian Audigier. For more than 15 years, the recognizable Hollywood brand has been a mainstay of pop culture and the music industry. Since its debut, Von Dutch has exploded into the fashion industry and grown to be one of its era's most coveted and recognizable brands. One of the most important companies that has endured the test of time is still Von Dutch. The future of Von Dutch is currently being driven by executive director of design Earl Pickens to a location where street culture meets premium fashion.

Earl Pickens, one of the most important fashion designers of his era, earned a degree from the Art Institute of Chicago before embarking on a successful career as artistic director for luxury ready-to-wear companies like Charles Jourdan, Marlboro International Sportswear (Valentino Groupe), and others. Pickens' work was recognized as a recipient of the prestigious Perry Ellis Awards and the Lazarus (Designer of the Future) Prize. Barack Obama, Gwyneth Paltrow, Kate Hudson, Lady Gaga, Cindy Crawford, and the British Olympic team are just a few of the high-profile figures that the adored designer has clothed. His work has appeared in numerous international fashion publications, including Vogue, Harper's Bazaar, Elle, Official, etc.

Founded: 1999
Instagram: https://www.instagram.com/vondutch/
Website: www.vondutch.com

The closest thing to Y2K you can get is visible thongs, popularly known as "whale tales." With the aid of Subsurface TV, a buzzy direct-to-consumer brand that places circularity at its core, the risqué silhouette gained popularity once more this year. The controversial trend is interpreted by the Los Angeles-based company in the form of a comfortable pull-on pant with a high waist and a slight thong-shaped cutout at the back. Influencers like Jen Ceballos of @endlesslyloveclub and Emma Leger are just a couple of the fashion elite who are embracing the comeback craze.

It's critical that they design with the end in mind. These clothes can be worn for a lifetime and handed down to others because they are made from durable fabrics and materials. Yet eventually, every piece of clothing requires a makeover. They are accountable for the clothes they design, including how and where they are used.

As part of their circularity program, they invite their customers to send back certain surface pieces rather than discarding their clothing. Email circularity@subsurface.tv for a free shipping label. Their team will work in collaboration with a third party to recycle the item by mechanically and/or chemically reducing it to its natural fibers and then creating a new version of it.

Founded: 2020
Instagram: https://www.instagram.com/subsurface.tv/
Website: https://www.subsurface.tv/

When Rihanna was spotted out and about in a pistachio-colored (and later a bubblegum pink) furry bucket hat from Emma Brewin, it was only a matter of time before it became the latest Y2K trend to catch the attention of the style set. Plush accessories were all the rage in the '00s. The young English hat designer, who offers a variety of vibrant colors, has garnered more than 43K Instagram followers who are all eager to get their hands on one of her funky hats. Custom items like a snood and headwear in the muffler design are also available.

Emma started her own company in 2014 with the distinct intention of creating high-quality, timeless designs. Emma and her small team design and create each piece in-house in their Kent studio, from beginning to end. Every hat is manufactured using traditional methods and procedures to guarantee the finest quality possible. Fabrics and packaging are all sourced from UK vendors, and packaging is 100 percent recyclable.

Founded: 2014
Instagram: https://www.instagram.com/_emmabrewin_/
Website: https://www.emmabrewin.com/

On the other end of the Y2K trend spectrum, cult brand Aya Muse has essentially perfected a super-slinky fashion sense (imagine Tom Ford for Gucci in the 1990s). The minimalist silhouettes and environmentally conscious efforts of the West Coast company founded by designer Tina Rodiou are highly regarded by its following. Models like Kaia Gerber, Elsa Hosk, and Kendall Jenner, to mention a few, are fans of the company. The most evocative piece is a dress with cutouts that resemble thongs.

Aya Muse, which was created in the center of Los Angeles, is a combination of the Greek term for inspiration and the Japanese word for "lovely." Aya Muse signifies beautiful inspiration in the most literal sense. Aya Muse transforms the status quo by dismantling it. Instead of thinking about what other people might like, she creates trends based on what she likes to wear.

She creates items that are lacking in the market today and gives ladies around the world an opportunity to feel like a bit more fashionable versions of themselves. Every item produced by Aya Muse is crafted ethically, with an emphasis on recycled textiles and no single-use plastic.

Founded: 2018
Instagram: https://www.instagram.com/ayamuse/ with
Website: www.aya-muse.com

Everyone is familiar with I.Am.Gia for its sexpot looks, most of which appear to have been taken directly from the 2000s. Each collection includes a variety of styles that are rife with details that have an overwhelming sense of nostalgia, between the unapologetically bold prints and form-fitting silhouettes.

I.Am.Gia, the cool-girl brand created by Australian designer Alana Pallister, is known for her baby tees and low-rise slacks, but you can also rely on it for (party) occasion dresses. When American model Bella Hadid was pictured sporting I.Am.Gia apparel at Paris Fashion Week, along with the brand's usage of the Instagram app for promotion, I.Am.Gia attracted the attention of the fashion world.

Founded: 2017
Instagram: https://www.instagram.com/iamgia/ with
Website: https://iamgia.com/