Top 10 Famous Fashion Brands in France You Should Know

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  1. Top 1

    Dior

    Christian Dior SE is commonly known as Dior, is a French luxury fashion house controlled and chaired by French businessman Bernard Arnault, who heads LVMH, the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH. The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. This brand just sells shoes and clothing and can only be bought in Dior stores. Haute couture is under the Christian Dior Couture division. Pietro Beccari has been the CEO of Christian Dior Couture since 2018.


    On 12 February 1947, Christian Dior launched his first fashion collection for Spring–Summer 1947. The show of "90 models of his first collection on six mannequins" was presented in the salons of the company's headquarters at 30 Avenue Montaigne. The new collection went down in fashion history as the "New Look" The debut collection of Christian Dior is credited with having revived the fashion of France. The "New Look" brought back the spirit of haute couture in France as it was considered glamorous and young-looking. The silhouette was intended by a small, nipped-in waist and a full skirt falling below mid-calf length, which emphasized the bust and hips, as epitomized by the 'Bar' suit from the first collection. The collection overall showcased more stereotypically feminine designs in contrast to the popular fashions of wartime, with full skirts, tight waists, and soft shoulders.


    Dior owns diverse retail chains with high-end products in fashion, accessories, beauty, perfume, watches... mainly women. All product designs of the Dior brand are luxurious, elegant, and unique, Christian Dior is a nature lover, so his designs are all a bit liberal and fresh. Up to now, the company has not stopped updating new trends and creating its trends. Dior's shoes are also quite rich in genres, durable and beautiful with product lines: Shoes such as high heels, sports shoes, sandals,...

    Dior Flagship Store in Paris
    Dior Flagship Store in Paris
    Dior
    Dior

  2. Top 2

    Chanel

    Chanel is a French luxury fashion house founded by couture Coco Chanel in 1910. It focuses on women's ready-to-wear clothes, luxury goods, and accessories. The company is currently owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel.


    Chanel is well known for the perfume Chanel No. 5 and the Chanel Suit. Chanel's use of jersey fabric produced garments that were comfortable and affordable. Chanel revolutionized fashion both high fashion (haute couture) and everyday fashion (prêt-à-porter) by replacing structured-silhouettes, based upon the corset and the bodice, with garments that were functional and at the same time flattering to the woman's figure.

    In the 1920s, the simple-line designs of Chanel couture made popular the 'flat-chested' fashions that were the opposite of the hourglass figure achieved by the fashions of the late 19th century – the Belle Époque of France (c. 1890–1914), and the British Edwardian era (c. 1901–1919). Chanel used colors traditionally associated with masculinity in Europe, such as grey and navy blue, to denote feminine boldness of character.

    The clothes of the House of Chanel featured quilted fabric and leather trimmings; the quilted construction reinforces the fabric, the design, and the finish, producing a garment that maintains its form and function while being worn. An example of such haute couture techniques is the woolen Chanel suit – a knee-length skirt and a cardigan-style jacket, trimmed and decorated with black embroidery and gold-colored buttons. The complementary accessories were two-tone pump shoes and jewelry, usually a necklace of pearls, and a leather handbag. Tweed is a fabric for men, but Coco Chanel designed tweed for women when she wanted to find a feminist outfit. The tweed suits feature white hemlines and collars, a signature of Chanel.

    In 1921 Chanel began to produce perfumes. Chanel No.5 is the most famous line of the brand until today. It is also one of the global best-selling perfume bottles of all time. Chanel then founded the perfume company Parfums Chanel, with the investor Pierre Wertheimer holding the majority stake.

    Chanel
    Chanel
    Chanel Flagship Store in Paris
    Chanel Flagship Store in Paris
  3. Louis Vuitton or LV is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses. It sells its products through standalone boutiques, lease departments in high-end departmental stores, and the e-commerce section of its website.


    For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand. Its 2012 valuation was US$25.9 billion. In 2013, the valuation of the brand was US$28.4 billion with revenue of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide.


    Iconic bags of Louis Vuitton include the Speedy bag and Neverfull bags. Each season Louis Vuitton produces rare, limited edition bags that are generally only available by reservation through larger Louis Vuitton stores. Many of the company's products utilize the brown Damier and Monogram Canvas materials, both of which were first used in the late 19th century. All of the company's products exhibit the eponymous LV initials. The company markets its product through its stores located throughout the world, which allows it to control product quality and pricing.


    Quality is the leading factor to make a luxurious Louis Vuitton as it is today. A genuine LV product can last through time or any damage because they are made from the most durable materials. The meticulousness is also put into each needle line, making every little detail perfect. The fabrics used by Louis Vuitton are also waterproof and fireproof that you cannot find in any other bag.

    Louis Vuitton Flagship Store
    Louis Vuitton Flagship Store
    Louis Vuitton
    Louis Vuitton
  4. Yves Saint Laurent is also known as Saint Laurent is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. The company revived its haute couture collection in 2015 under former Creative Director Hedi Slimane. In April 2016, Anthony Vaccarello was appointed as Creative Director. Founded in 1962, today Saint Laurent markets a range of women's and men's ready-to-wear products, leather goods, shoes, and jewelry.


    Since its debut, YSL has surprised everyone by letting women wear vests and long coats. In addition, the brand was bold in using transparent materials during this time. The boldness and breaking the way, that YSL is loved by many members of the aristocracy. In 1966, Yves Saint Laurent introduced the legendary Le Smoking collection. He is credited with a host of other innovations including the reefer jacket (1962), sheer blouse (1966), and jumpsuit (1968), workwear as well as ready-to-wear and Haute couture combinations.


    Yves Saint Laurent set a new standard for world fashion when it came to tailoring men's tuxedos for women, and from there, the menswear style exploded and took the fashion world. During the 1980s and 1990s, the brand continued to expand the production of fragrances for men and women. After Yves Saint Laurent retired in 2002, Tom Ford replaced him to design for this brand. Currently, designer Hedi Slimane is serving as creative director. Since Hedi Slimane joined YSL in 2012, this designer has dropped the word "Yves" from the brand name and has many groundbreaking innovations, bringing a new image to Saint Laurent.


    The brand position is the high-end customer segment, so its products are of extremely good quality with the brand's reach.YSL's fashion products have beautiful shapes and high-quality fabrics. In particular, it does not go out of fashion and always becomes a timeless trend. Its fashion products are meticulously cut, style or color scheme always create unique and different. This is one of the reasons why Yves Saint Laurent has become the world's leading famous brand, loved by many stars and fashionistas.

    Yves Saint Laurent Flagship Store
    Yves Saint Laurent Flagship Store
    Global Brand Ambassador Of Saint Laurent
    Global Brand Ambassador Of Saint Laurent
  5. Pierre Balmain S.A.trading as Balmain is a French luxury fashion house that was founded by Pierre Balmain in 1945. It operates 16 mono-brand stores, including New York City, London, Los Angeles, Las Vegas, Miami, and Milan's Via Montenapoleone.

    In 2016, Mayhoola Investments acquired Balmain for a figure reported as close to €500 million ($548 million). Balmain was 70 percent controlled by heirs of Alain Hivelin. Les Echos estimated its revenue in 2015 at €136 million, growing from an estimated €34 million in 2012. Balmain expected to reach a revenue of €150 million in 2017, 90% of which is generated by the wholesale channel and is also putting more effort into direct retail.


    Balmain is a pioneering designer with the lovely "Jolie Madame" style. The company uses mainly embroidered fabrics, waist trim, full skirt skirts. This style of Balmain was very different from the comfortable and functional fashion of the time. And his success proves that French women, after a period of suffering and reducing their dress due to the aftermath of World War II, now need someone who brings a fresh, feminine, and luxurious look to them again. That person was none other than Pierre Balmain. The "Jolie Madame" style that Balmain created quickly became popular with European aristocrats and Hollywood stars. Among the stars who turned to Balmain to order a cocktail, evening, and wedding gowns were Audrey Hepburn, Ava Gardner, Brigitte Bardot, Josephine Baker, Katharine Hepburn, Marlene Dietrich, and Sophia Loren.


    After the death of Pierre Balmain in 1982, the ship Balmain has been piloted by talented designers who know how to balance tradition, brand identity with modern needs. Those designers include Erik Mortensen, Herve Pierre, Laurent Mercier, Oscar de la Renta, and Christophe Decarnin. They were inspired by the color, softness, and elegance in the spirit of "Jolie Madame" to maintain the typical beauty of the fashion house in the designs. Among them, the two designers have the most powerful influence on the media. These are Oscar de la Renta and Olivier Rousteing.

    Balmain Flagship Store in Paris
    Balmain Flagship Store in Paris
    Designed by Balmain
    Designed by Balmain
  6. Hermès International S.A., or simply Hermès is a French luxury goods manufacturer established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches, and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with a horse. Nadège Vanhee-Cybulski is the current creative director.


    Starting in 1837, but the company specializes in producing products for the aristocracy. It was not until the end of the 19th century that the Hermès brand began to produce leather bags, leather wallets, and then it was not until the second half of the 20th century that made the fashion world seething with leather belts, eyeglasses, jewelry, and perfume.


    Since its establishment, there have been 5 generations of the Hermès family managing and developing the company. And they all share the same passion for building and developing this famous fashion brand. Five generations walk the same path, head in the same direction, act with the same criteria, and almost in this fashion world, only Hermes can do so.


    The secret to Hermès' success is quality, a rarity because each product is completely handcrafted. The handbags, leather belts, or eyeglasses… from the beginning of production to the finishing touches, there are many stages, all done by a single craftsman. These are the most skilled craftsmen in the world. Hermès always attaches great importance to and ensures the perfect quality in leather materials and production stages.

    Hermès Flagship Store in Paris
    Hermès Flagship Store in Paris
    Designed by Hermès
    Designed by Hermès
  7. Givenchy is a French luxury fashion and perfume house. It hosts the brand of haute couture clothing, accessories, and Parfums Givenchy, perfumes, cosmetics. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy. It is owned by luxury conglomerate LVMH. From 2 May 2017 until 10 April 2020, its artistic director was Clare Waight Keller, the first woman to hold that position. On 15 June 2020, Givenchy announced that Matthew M. Williams was the Creative Director of the House.


    Givenchy's designs under Hubert de Givenchy pursue a feminine, elegant style and embody the beauty of the era. Givenchy not only owns loyal customers but also creates pieces that carry the brand's heritage. In 1954, Givenchy launched its first collection called Givenchy Pret-à-Porter. But it was not until 1973 that Givenchy entered the field of menswear design with the launch of the "Gentleman Givenchy" line. Currently, the Givenchy Collection Pret-à-Porter includes clothing designed for both men and women and accompanying fashion accessories such as shoes, bags, watches, belts, etc.


    In 1995, when Hubert de Givenchy retired, Givenchy became part of LVMH and was gradually disoriented under the direction of Galliano and Alexander McQueen. But fortunately, when Riccardo Tisci was appointed to the position of creative director, he found the soul of Givenchy and also redefined the luxury value. Riccardo Tisci is extremely perfectionist in his designs, and he also limits the number of designs and guests at the shows along with the solicitation of special materials and the complexity of cutting techniques.

    Givenchy Flagship Store in Paris
    Givenchy Flagship Store in Paris
    Designed by Givenchy
    Designed by Givenchy
  8. Jean Paul Gaultier is a French haute couture and ready-to-wear fashion designer. He is described as an "enfant terrible" of the fashion industry and is known for his unconventional designs with motifs including corsets, mariners, and tin cans. Gaultier founded his self-titled fashion label in 1982 and expanded with a line of fragrances in 1993. He was the creative director for the French luxury house Hermès from 2003 to 2010 and retired following his 50th-anniversary haute couture show during Paris Fashion Week in January 2020.


    Many of Gaultier's subsequent collections have been based on streetwear, focusing on popular culture, whereas others, particularly his haute couture collections, are very formal, yet at the same time unusual and playful. Jean Paul Gaultier says he is inspired by the baby boomers' TV culture and the street culture where audacity sometimes triggers new trends. His main inspirations are the French popular culture, the mixing of types and genders, sexual fetishism, and futurist designs.


    The advent of his haute couture line brought him massive success in 1997. Through this collection, he was able to freely express the scope and range of his aesthetic, drawing inspiration from radically divergent cultures. Gaultier caused shock by using unconventional models for his exhibitions, like older men and full-figured women, heavily tattooed models, and by playing with traditional gender roles in the shows. In the spring of 2015, his catwalk show at Paris Fashion Week featured silver-haired models again. The trend soon took off among celebrities and the general public.

    Designed by Jean Paul Gaultier
    Designed by Jean Paul Gaultier
    Jean Paul Gaultier
    Jean Paul Gaultier
  9. Pierre Cardin was an Italian-born naturalized French fashion designer. He is known for what was his avant-garde style and Space Age designs. He preferred geometric shapes and motifs, often ignoring the female form. He advanced into unisex fashions, sometimes experimental, and not always practical. Cardin founded his fashion house in 1950 and introduced the "bubble dress", a short-skirted, bubble-shaped dress made by bias-cutting over a stiffened base. He was the first couturier to turn to Japan as a high fashion market when he traveled there in 1957.


    Pierre Cardin used his name as a brand, initially a prestigious fashion brand, then in the 1960s extended successfully into perfumes and cosmetics. From about 1988 the brand was licensed extensively and appeared on wildly nonadjacent products such as baseball caps and cigarettes.


    Beginning in the 1970s, Cardin set another new trend "mod chic". He was the first to combine extremely short and ankle-length pieces. He made dresses with slits and batwing sleeves with novel dimensions and mixed circular movement and gypsy skirts with structured tops. These creations allowed the geometric shapes that captivated him to be contrasted, with both circular and straight lines. Cardin became an icon for starting this popular fashion movement of the early 1970s.


    Pierre Cardin fashion brand is known as one of the most elegant and luxurious fashion icons in the world. Applying Mc-Kay technology is the oldest used in Europe with 100% genuine leather material imported directly from Italy. Pierre Cardin has created top-quality shoes in the European market.

    Pierre Cardin Flagship Store
    Pierre Cardin Flagship Store
    Pierre Cardin
    Pierre Cardin
  10. Lacoste S.A. is a French company, founded in 1933 by tennis players René Lacoste and André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels, and watches. The company can be recognized by its green crocodile logo. René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.


    René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. The company claims this as the first example of a brand name appearing on the outside of an article of clothing.


    The Polo shirt is not a new design. It has been around since the late 1800s in England. Because it is worn by horse polo athletes, this shirt is also known as a polo shirt. But no one thought of applying this shirt to other sports. Until René Lacoste introduced it to tennis.


    The first shirt of Lacoste was made of Petit Piqué material. The weaving method creates a textured material like a honeycomb, with high elasticity, good sweat absorption. This shirt allows players to comfortably exercise. The crocodile logo requires 1200 stitches to complete. And go through 25 quality checks to make sure the shirt doesn't have any defects when it leaves the factory.

    Lacoste
    Lacoste
    Founder of Lacoste - René Lacoste
    Founder of Lacoste - René Lacoste



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