Top 10 Best Email Marketing Platforms
Recent surveys show that the average American checks their email up to 20 times every day. Nearly 60% of individuals check their email before doing anything ... read more...else online, and even kids who are die-hard fans of social networking sites spend the majority of their time on email. Over top it off, data show that individuals prefer email to any other mode of communication when connecting with their favorite brands. In the end, email marketing reigns supreme (and always will). Now all you have to do is figure out how to make the most of this gold mine of an opportunity. Are you unsure if your email marketing strategies are achieving their full potential? As the globe continues to struggle with COVID-19, here are ten of the top email marketing systems that can assist move your business ahead in 2021.
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Constant Contact is one of the industry's top three email marketing firms. It offers low-cost options beginning at $20 per month. This cost-effective price comes with a bevy of essential features, such as configurable and branded layouts, Ecommerce choices, Shopify abandoned cart email automation, and WooCommerce integration.
Constant Contact allows you to import your contact list for quick and easy email campaigns, and it also includes list building tools and segmentation to get you started. Constant Contact includes Facebook, Instagram, and Google advertisements in its mix, and it offers a handy marketing calendar to keep track of everything. And that's just the basic features. If you upgrade, you'll have access to a slew of new tools, including surveys, dynamic content, RSVP, and automatic email behavioral series. Take a look at what Constant Contact can accomplish for your email marketing campaign right now.
Price - Starting at $20per monthFree Trial - First month free
Email automation - Plan marketing calendar
Pros:
- Pricing plans that are extremely cost-effective.
- Drag-and-drop editing is simple.
- Even the most basic subscription includes email templates and automation.
Cons:
- It's inconvenient to edit user records.
- More powerful automation features might be used in the premium package.
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Benchmark is another email marketing platform with free and premium options. Hundreds of responsive email templates, configurable registration forms, and list-based automation are included in the free plan. Upgrade to a premium account if you want access to even more features. Benchmark's pricing is more flexible, allowing you to select the amount of subscribers and pay just for what you require.
You'll never look back once you've tried Benchmark. The editor is a breeze to use; all you have to do is drag and drop. You have the option of customizing every aspect of your emails or using pre-made templates for each occasion. Benchmark also includes fantastic marketing automation features, such as welcome emails, abandoned cart emails, and a follow-up series. Track user behavior to assist or encourage clients as they progress through the sales funnel. Benchmark also interfaces with over 300 services, including Facebook and Google, as well as Shopify, Zapier, Zendesk, and others. So you've got all the tools you need to keep things going properly. More great Benchmark features may be found right here.
Price - Starting at $11.89per month
Free Trial - Free plan
Email automation - Behavior-based email follow-upPros:
- Tools that are simple to use, intuitive, and powerful.
- For email and photographs, a simple drag-and-drop live editor is available.
- Strong reporting and analytics
Cons:
- Managing several lists may be inconvenient.
- Some emails end up in the spam folder.
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Although ActiveCampaign isn't as well-known as some other email marketing systems, its features are just as amazing. ActiveCampaign, like Benchmark, features a powerful drag-and-drop editor that allows you to fine-tune every component of your emails for optimal design. For your emailing convenience, this service also includes email segmentation, subscription forms, and dynamic content.
Furthermore, ActiveCampaign offers a number of useful capabilities, like broadcast emails, triggered emails, and targeted emails. Email funnels streamline the process of converting leads to customers. Furthermore, an email autoresponder guarantees that you are in constant contact with your consumers. ActiveCampaign also offers a fantastic email scheduler that allows you to select launch dates and timings for your email campaigns. This way, even on holidays, weekends, or vacation days, you'll never miss a beat. Get ready to use ActiveCampaign to make your email campaigns more powerful than ever before.Price - Starting at $9per month
Free Trial - 14 day
Email automation - Automation maps, split automation
Pros:
- Marketing automation tools that are superior.
- Geo-tracking, click maps, page views, and other metrics are all available.
- The best delivery outcomes
Cons:
- It takes some time to become used to all of the features.
- There is no free plan available.
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Oracle is known for producing high-quality software, and their email marketing automation software is no exception. Bronto is a cloud-based program that helps businesses improve customer engagement, conversion, and income. As you would expect from an Oracle product, the platform is professional, stylish, and easy to use. Bronto also comes with a host of tools that make email marketing easier, quicker, and more successful than ever before.
Bronto works with any Ecommerce platform, so you're not restricted in any way. You'll also receive a simple drag-and-drop editor to give your lists, messages, and email templates a personalized look and feel. In addition to the conventional features, Bronto offers a few unique ones. Product suggestions, cart recovery emails, browse recovery emails, and mobile-friendly pop-ups are all simple to install and don't require any code. See how Bronto can help you grow your business this year, from broadcast email marketing to robust campaign reporting and analytics.
Price - Contact vendor for customized pricing
Free Trial - None
Email automation - Dynamic workflows, behavioral automationPros:
- With plenty of reporting and analytics, you can get a lot of information.
- Excellent job and list management.
- Excellent features for automation
Cons:
- The information about pricing is hazy.
- There are no event management tools available.
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Another of the best email marketing services in 2019 is AWeber. Autoresponders, responsive email designs, and split testing are just a few of the features. AWeber also offers over 700 stunning email templates to pick from. You may also use the built-in drag-and-drop editor to make changes to your design. AWeber includes a robust set of reporting tools to help you get the most out of your marketing efforts, as well as an RSS blog feed that sends out new articles automatically and list segmentation for more precise mailings.
Another of the best email marketing services in 2019 is AWeber. Autoresponders, responsive email designs, and split testing are just a few of the features. AWeber also offers over 700 stunning email templates to pick from. You may also use the built-in drag-and-drop editor to make changes to your design. AWeber includes a robust set of reporting tools to help you get the most out of your marketing efforts, as well as an RSS blog feed that sends out new articles automatically and list segmentation for more precise mailings.
Price - Starting at $19per month
Free Trial - 30 days
Email automation - Tagging, automated email sequences
Pros:
- Software that is user-friendly, versatile, and simple to understand.
- Responsive layouts, automation, and reporting are just a few of the features.
- Customer service is available via live chat 24 hours a day, 7 days a
Cons:
- Some rivals' feature sets are more extensive.
- Some of the templates are out of date.
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For almost two decades, VerticalResponse has been assisting businesses in managing and maximizing their email marketing campaigns and consumers. VerticalResponse is a sophisticated platform that enables you develop, manage, and improve your marketing efforts, from social postings to landing sites, surveys, and, of course, email campaigns. VerticalResponse gives you the tools for success, from autoresponders and automatic email series to customized email templates and comprehensive reporting.
Even the most basic account from VerticalResponse includes easy integration and customer administration, list segmentation, and limitless email sending. You may construct stand-alone landing pages, post them on social media sites such as Facebook and Twitter, and utilize the HTML editor to make eye-catching, customised emails. VerticalResponse is a serious platform, as seen by its 1.4 million clients. Learn more about what this email marketing solution can accomplish for your company right now.Price - Starting at $11per month
Free Trial - 60 days
Email automation - Social posts, several automated email series
Pros:
- A fantastic 60-day free trial is available.
- Features for reporting and testing are excellent.
- Tools for advanced automation
Cons:
- The number of A/B testing choices is restricted.
- There are a few difficulties with uploading contacts.
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Another cloud-based email marketing program with offices throughout the world is ActiveTrail. ActiveTrail promises to be a one-stop-shop for smart marketing solutions, configurable designs, and higher deliverability rates across the board, with billions of emails sent to date. And it has everything you could ever want in an email marketing platform. ActiveTrail offers it all, from A/B testing for greater success rates to ready-to-use lead forms and signup builders, from email customization to picture editors, birthday campaigns, and more.
Set up triggers in ActiveTrail to make the most of your marketing campaign and convert more lost chances. Meanwhile, advanced data and analytics can assist you in fine-tuning your efforts for increased conversions across the board. ActiveTrail is one of the most cost-effective email marketing systems available today, with a slew of useful features and connectors.Price - Starting at $7per month
Free Trial - 30 days
Email automation - Triggers, behavioral response series
Pros:
- Deliverability rates are high.
- For the optimum transmit times, use Big Data time tables.
- Outstanding workflow automation
Cons:
- There aren't as many templates as some of our rivals.
- There is no live chat assistance available 24 hours a day, 7 days a.
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Get Response is more than just another email marketing provider. In fact, it includes a wide range of features and services that will only increase your team's productivity and profitability. With services like webinar hosting, comprehensive client retention management software, and dedicated IP addresses, GetResponse takes things to the next level. GetResponse offers more and more spectacular services as you progress through the price tiers. Deliverability counseling, transactional emails, and a dedicated account manager to assist with campaign consulting and troubleshooting are all included.
GetResponse, of course, includes all of the standard functionality you'd expect from an email marketing platform. Autoresponders, landing page designers, automation templates, Facebook Ads, and contact scoring and tagging are just a few of the features that may help your business optimize leads and turn them into paying customers. Learn more about what GetResponse has in store for your company right now.Price - Starting at $10.50per month
Free Trial - 30 days
Email automation - Welcome emails, thank you emails
Pros:
- Outside of the base suite, premium features and services are available.
- Autoresponders, RSS to email converters, and other marketing tools are available.
- Forms on the web, list builders, and surveys
Cons:
- If you want more complex features, it rapidly becomes pricey.
- A/B testing might be more effective.
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The undisputed king of email marketing is MailChimp. It's your all-in-one marketing campaign software, making it easier, faster, and more efficient to create, deliver, track, and optimize your email campaigns. You can simply keep track of all your leads and customers with a complete CRM, gathering data as they progress through the sales funnel and providing you with vital insights regarding email marketing next steps.
Using pre-fab templates and segments, quickly and simply create campaigns in minutes. Then automate the process so you don't have to do it again. MailChimp also includes powerful analytics and reporting tools. With real-time analytics, you can immediately identify what's working and what isn't, or tailor your suggestions based on data-driven insights. MailChimp has a variety of price levels to suit everyone's needs, and each plan comes with a slew of useful features. Up to 2,000 contacts, seven marketing channels, one-click automation, and a marketing CRM are all included in the free account. Don't waste another minute without the strong capabilities that MailChimp provides on a daily basis.Price - Starting at $9.99per month
Free Trial - Free account
Email automation - Single-step automation for welcome emails
Pros:
- Hundreds of integrations are available.
- Demographics, lifetime value, and purchase propensity are all predicted.
- All plans, including the freemium ones, come with a slew of benefits.
Cons:
- A hazy pricing system might be perplexing.
- The higher the tier, the more costly it is.
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If you want personalisation, efficiency, and smart automation in your email marketing efforts, Sendinblue is a great option. This service gives you the tools you need to make the most of your campaigns from start to end. Use professional email templates as a starting point, or create your own from scratch. To fine-tune the design, use the drag-and-drop editor. Then, using powerful customization capabilities, customise your content.
Sendinblue, on the other hand, does not stop there. Because this service gives you access to a limitless number of lists and contacts, you can personalize your campaigns down to the last detail for each and every consumer group. Contacts might be categorized based on demographics, purchasing history, or other actions. Finally, use Sendinblue's comprehensive analytics and testing options to help you determine the optimum times, language, and design. Finish it off with automated processes that save you time.Price - Starting at $25per month
Free Trial - Free account
Email automation - Marketing automation workflows
Pros:
- Personalize and design your emails and messages.
- Testing to see what the optimal send timings and follow-ups are.
- There are no limits on the number of lists, contacts, or campaigns you may create.
Cons:
- On the lowest tier price plan, there is a Sendinblue logo.
- Implementing the setup takes some time.