Top 10 Best Online Marketing Psychology Courses

21-11-2022 10 10 0 0 Báo lỗi

A course in marketing psychology will help you understand your consumers and influence them while they consider whether to buy a product or not. It is an interdisciplinary science that takes you deep into the various factors that influence consumer decision-making and the opportunities you, as a marketer, must influence. Let's start with the top 10 best online marketing psychology courses that you shouldn't miss.

1 Đỗ Thị Nga

Smart Marketing with Price Psychology

It is difficult to persuade people to buy something. Many factors can happen in a customer's thoughts that influence their purchasing decision. This course draws on proven psychological research to identify tactics and hacks for increasing sales by manipulating one essential element: the price. In this course, you will look at six primary marketing tactics that may be applied utilizing real data from behavioral science. There are several specific factors inside each one that make pricing more enticing, totaling more than 30 psychological price effects that will boost your physical and online marketing operations.

  • Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.
  • Presenting Your Price: How to write and say your price in the most appealing ways possible.
  • Framing Your Price: How to communicate your price more effectively once the price is set.
  • Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.
  • Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.
  • Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.

As a bonus, they give a full PDF notes paper that highlights all of the important concepts they go over because you don't always have time to review a full 3 hour video course while building your marketing and advertising plans. They have expertise translating research in the field and presenting it in an engaging, intelligible manner as an award-winning psychology lecturer. Their students consistently give their great marks for their classes and comment on their enthusiasm for social psychology. They hope you will be able to join this happy community of students and learn something new about yourself and psychology.

What you will learn:

  • Price your product or service to maximize revenue
  • Understand how consumers perceive and think about prices
  • Run promotions that make people think they're getting an amazing deal
  • Think about your full set of products and services in ways that maximize earnings

Udemy rating: 4.7/5.0

Enroll here:
2 Đỗ Thị Nga

Introduction to Behavioral Economics & Consumer Psychology

In this sample from Masterclass, you will learn about some of the most startling and paradoxical insights in consumer psychology and behavioral economics for increasing conversions. You will gain a comprehensive understanding of how to employ three of the most powerful psychological principles to boost your company performance. It's jam-packed with helpful hints, interesting facts, and even anecdotes to keep learning interesting, and guess what? It is much easier to remember this way. Your professors? RORY SUTHERLAND, SAM TATAM, MATEJ SUCHA, and a VERY SPECIAL surprise visitor are among the greatest specialists in the subject. The topics they will cover are:

  • Introduction to the Behavioral Economics & Consumer Psychology
  • The practical use of Behavioral Economics in business, marketing activities, and shaping better solutions for your customers
  • Fascinating examples of the use of psychology and behavioral economics in Marketing (by Rory Sutherland)
  • A few simple tricks that business owners can use to justify a higher price.
  • The power and danger of Choice Overload (by Sam Tatam)
  • Mind-blowing case study by Ogilvy for KFC with the aim to increase sales of potato chips (by Sam Tatam)
  • A beautiful illustration of the power of behavioral insights - unexpected results achieved by a simple direct mail campaign from another case study for a charity organization in the UK (by Rory Sutherland)

To get the most out of the Masterclass, first, watch the video and then read the corresponding eBook. It's full of additional case studies and examples which will help you grasp every nuance of the principle.

What you will learn:

  • The nitty-gritty of the 3 of the most powerful psychological principles (Loss aversion, Fairness, Choice overload)
  • Different ways of how to apply each of them into your ads, landing pages, emails, sales funnels, and everything in between
  • Dos and don’ts for each principle, (especially what to beware of so that you don’t sound gimmicky)
  • How to reframe your message to get your foot in the door
  • How to present your offer in a way that makes people click
  • How to come up with solutions and ideas you otherwise wouldn't think of but have the potential to change your world forever

Udemy rating: 4.5/5.0

Enroll here:
3 Đỗ Thị Nga

Online Psychology and Persuasion for Conversion Optimization

If you are a Conversion Rate Optimization specialist or someone who works on optimization and testing, you will frequently hear that online psychology is critical to your success. And evidence reveals that teams with psychology understanding have more A/B test winners, a higher conversion rate, and better insights into their website users. If you want to accomplish this, this is the course for you. By taking this course, you will learn:

  • How to build a behavioral model with online psychology.
  • How to verify your behavioral model through A/B testing and psychology.
  • How to apply the four optimization directions and all psychological tactics.
  • How to apply your knowledge to every step in the customer journey.
  • How to use online psychology to increase your A/B test winners and conversion rates.
This allows you to significantly improve your job success while also contributing to the overall growth of the firm. This course will not merely go through 100 psychological tactics that you may use on your website right now. Instead, this course will show you how to effectively incorporate online psychology and persuasion into conversion rate optimization strategies. You will learn how it fits into your CRO process, how to utilize it in experiments, and how to construct and validate a behavioral model of your website visitors that will help you enhance conversion rates and realize key long-term learnings.

By the end of the course, you will understand how to create and test a behavioral model using online psychology. You will significantly enhance your conversion rates while also learning about your website users' requirements, motivations, and habits. And all of this knowledge is useful not only for your website, but also for marketing, product innovation, product owners, and your organization's entire strategy.

Udemy rating: 4.5/5.0
Enroll here:
4 Đỗ Thị Nga

Marketing Psychology: Neuromarketing & Marketing Psychology

Neuromarketing & Marketing Psychology ranks 4th in the list of the best online Marketing Psychology Courses. This course will teach you the most powerful marketing psychology principles and how to apply them in the actual world of product marketing. By the end of this course, you will understand the most significant marketing psychology ideas and how to apply them to your product. You will understand how to persuade people to try and buy your product. Additionally, tactical information such as cold emails and how to make your material go viral are provided.

For over 11 years, They've been utilizing these marketing psychological principles for firms such as Sony PlayStation, a Google-backed startup, and several small and mid-sized businesses. Discover advanced MBA-level marketing psychology from a seasoned marketing professional with a top MBA. At the Kellogg School of Management and Columbia Business School, the studied under some of the greatest business psychologists. They also received professional training in psychology and psychological statistics from the chief of behavioral science at a prominent research business. They'd like to assist you with sellmoreproducts!

What you will learn:

  • Product Marketing Psychology
  • Consumer Psychology
  • Consumer Behavior
  • Psychological Marketing
  • Behavior Marketing
  • Psychology
  • Marketing Psychology

Udemy rating: 4.5/5.0

Enroll here:
5 Đỗ Thị Nga

Marketing Psychology and Consumer Behavior

Human nature is unchanging. In most ways, it is the same today as it was during Caesar's reign. As a result, psychological principles are set and permanent. You will never have to unlearn anything about them. The better you understand consumer psychology, the more inventive and effective strategies you can devise.

This course will teach you the most effective ways for increasing sales. These are critical considerations. A similar offer made in a different way may result in multiplied returns. Marketing psychology isn't just useful to know; it's required if you want to create effective and profitable marketing tactics.

By the end of this course, you'll be able to:

  • Identify patterns in consumer behaviour.
  • Understand how they affect purchase decisions.
  • And adjust your marketing strategy accordingly, to get the best results and avoid mistakes.

The psychological principle you will learn can be applied to your:

  • Content
  • Pricing
  • And sales strategy.

Understanding psychology is an important part of becoming a good marketer. The more you understand about it, the better. You must understand how particular impacts cause certain reactions and apply that knowledge to improve results and avoid mistakes. Many psychologically based customer behavior observations are routinely employed in marketing. Some people know them instinctively, while others learn them via experience. This course will help you understand them and how to use them to your advantage.

Udemy rating: 4.4/5.0

Enroll here:
6 Đỗ Thị Nga

Marketing Psychology – The Art of Ethical Persuasion

Marketing Psychology – The Art of Ethical Persuasion ranks 6th in the list of the best online Marketing Psychology Courses. Learn how to apply psychological principles to engage with your target market at each stage of the purchase process, resulting in greater sales and solid customer relationships. The goal of applying psychology in marketing is not to persuade people to buy items they don't need (although many marketers use psychology to that end). Rather, the goal is to better understand consumers' purchasing behavior, motives, and wants, and this course will show you how to do just that.

You will obtain a deeper understanding of how your prospects and customers think, allowing you to respond to their needs more effectively. By enrolling in this course, you will:

  • Gain an understanding of basic psychology and why psychological principles are so important in marketing
  • Discover how psychology influences the buying process
  • Be able to employ marketing tactics, based on key psychological principles, that are most appropriate and effective for your market

Join in this course and learn how to use psychology smartly, skillfully and ethically to attract and engage consumers, and compel them to buy.

What you will learn:

  • Understand the importance of psychology in marketing and advertising
  • Use marketing tactics based on psychological principles to better satisfy customer needs
  • Identify the stages of purchasing process and utilise psychological tactics to increase sales

Udemy rating: 4.4/5.0

Enroll here:
7 Đỗ Thị Nga

Marketing with Humility: Marketing Psychology That Works

Marketing with Humility: Marketing Psychology That Works ranks 7th in the list of the best Online Marketing Psychology Courses. To promote your offering, you don't have to be arrogant or deceptive, nor do you have to undersell yourself. There is a straightforward method to expressing your genuine message and gaining the confidence of a huge community of followers. This training will assist you in locating that path. This training is for you if you've ever been turned off by brash, bombastic, or forceful marketing approaches and have avoided selling your business as a result.

They'll demonstrate why the world is ready for a new kind of communications based on sincerity and humility. And They'll show you how to take tried-and-true approaches, inject them with your authentic message, and win the hearts of as many people as you need to. You'll learn strong strategies to transfer your enthusiasm for your modality or business into scalable influence using frameworks and techniques established from the study of virtue-based psychology.

People expect marketers to deliver results quickly, yet they struggle to give themselves the focus they require to truly communicate their service in a way that connects. That's reasonable; no one has shown them how to connect with and safeguard their true self. This course is a distillation of over a decade of real-world experience: everything they teach in the course has been applied to their own business and life, as well as the marketing assets they assist their clients in developing.

It will assist you in undergoing the necessary internal transformation so that you can employ modern marketing strategies without succumbing to the associated humility issues. You will overcome obstacles to delivering your message and develop true confidence and authority, increasing your influence in a powerfully grounded manner.

What you will learn:

  • A new perspective on marketing: away from control, domination and manipulation and toward openness, connection, sharing and community building.
  • Critical steps you can take to become the authority in your niche.
  • Actionable strategies to infuse your marketing with your authentic message and connect with an aligned audience.
  • How to avoid insincere and manipulative marketing techniques which alienate your audience and eventually reduce your own faith in your message.
  • How to inject humility into marketing systems that work.
  • Clear techniques to prepare yourself for photoshoots, videos, live webinars and events and really ‘show up’ for your audience.
  • How to get out of your own way and share your message with humility in video, webinars and live events and build a loyal following.

Udemy rating: 4.2/5.0
Enroll here:
8 Đỗ Thị Nga

Consumer Behavior

One of the secrets of successful organizations is understanding how their customers/consumers act. It is because, if you identify particular triggers that consumers favorably react to, you can capitalize on them and give the greatest experiences that your customers desire. It is unavoidable to study customer behavior in order to discover these triggers to which you are prone as consumers.

Understanding consumer behavior allows you to serve consumers the way they want to be treated, resulting in satisfied consumers/customers who return to company, business, and organization time and time again. Both parties benefit from this arrangement. But how will they you comprehend customer behavior?

Don't be concerned. This consumer behavior course will teach you some well-established marketing models. Understanding these models can assist you in understanding the aspects that drive consumer decision making. In addition, there are models in this course that will educate you the process that a consumer goes through while making a purchase decision. Businesses, corporations, and organizations must be familiar with these models in order to better their marketing tactics and grasp the psychology of ideal consumers/customers.

What you will learn:

  • When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don't?
  • Understanding the definitions of consumer behavior
  • Understanding why do consumer behave in a certain way
  • Those factors that influence consumer's decision making
  • The decision-making influencers
  • Established models of consumer behavior
  • Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making
  • Finding out different types of consumer decisions
  • Why and how do they react when a new product is launched

Udemy rating: 4.1/5.0

Enroll here:
9 Đỗ Thị Nga

Marketing Psychology Business Coach Certification2 Coaching

Marketing Psychology is required in today's modern business world! Become a Fearless Entrepreneur Certified Business Coach in Marketing Psychology to be prepared to address those demands. With 13 hours of step-by-step video training and 140+ downloadable and ready-to-use resources, you will become proficient in using two proprietary Fearless Entrepreneur Business Coaching Programs that have been done-for-you, allowing you to begin Marketing Psychology Business Coaching Sessions with your online or in-person clients as soon as possible.

You don't have to waste time determining what works and what doesn't. The hard work, research, and meticulously created Marketing Psychology Business Coaching Session guidelines provide you with the precise timings, coaching questions, activities, and tools you need to begin coaching clients right away. Your skill and professionalism as a trained Fearless Entrepreneur Marketing Psychology Business Coach are world-class, thanks to the two levels of certification included with your one-time course purchase.

Such opportunities can transform your life! As Fearless Entrepreneur Academy's Curriculum Developer and Lead Instructor, they built Marketing Psychology Coaching Certification Training to give you everything you need to confidently coach people to become fearless entrepreneurs starting today. You are guided step by step to master it all, whether you want to coach yourself, coach others face-to-face, or use technology to coach individuals, groups of people, or corporate teams.

What you will learn:

  • November 2022 Course Updated + All Inclusive Certification on Udemy Level 1 Completion + Level 2 Practicums in
  • Marketing Psychology Coaching.Marketing Psychology Business Coach 13 Hour Interactive Video Training, 140+
  • Resources, 9 Ready-to-Use Sessions + Skills in Business Coaching.Marketing Psychology Business Training in 2
  • Proprietary Fearless Business Coaching Systems Prepares You to Coach Anyone Online or In-Person
  • Today.Marketing Psychology Market Research Coaching is Comprehensive! Scroll Down & Click on SHOW FULL OVERVIEW to Discover the Benefits of Joining.

Udemy rating: 4.0/5.0
Enroll here:
10 Đỗ Thị Nga

Marketing Psychology from the inside-Out

By the end of this course, you will have learned 32 marketing psychology topics that you will be able to apply to yourself and your business. They expand on marketing psychology concepts by applying them from the inside out: to your personal brand, your business brand, your customers, and leads. Everything flows from your personal brand, and the decisions you make are influenced by your unconscious mind, which accounts for 95% of your mind. To be more successful when tapping into the minds of others, they must first tap into your mind.

Why should you take this class? Inside out is so named because their personal brand is just as vital as corporate brand when it comes to acquiring new customers. If they say one thing and their company says another, they will appear untrustworthy. It will boost your confidence in forming relationships. They teach marketing psychology in order to help you become unstoppable! After enrolling in this course, you will be able to receive SUPERPOWER questions to help you connect with your clients and leads. You will be given guidance on how to make the most of your SUPERPOWER experience!

This course contains a large number of lectures. You are free to skip through and complete the courses that most interest you. If you are new to Udemy, keep the same link and email address handy so you can log in at any time and resume where you left off. They give equal weight to offline and online marketing throughout this thought-based course because offline is just as important as online. This course was written during the Covid-19 pandemic, so it will provide you with a significant competitive advantage as they navigate through and beyond these difficult times.

What you will learn:

  • Learn 32 marketing psychology concepts which will enable you to motivate, persuade and influence people to do what you want
  • Learn both OFFLINE and ONLINE - and which marketing psychology concepts work best for YOUR personal and business brands
  • Apply the marketing psychology concepts to make your PERSONAL and BUSINESS brand instantly more likeable and engaging
  • Learn which marketing psychology concept works best at each stage of the customer journey
  • Learn which colours and words best tap into the unconscious mind to trigger desired behaviour
  • Learn powerful coaching questions and techniques to motivate, inspire and persuade, OFFLINE and ONLINE
  • Opportunities to improve existing and create new marketing documents and plans which provide a robust and effective plan going forward
  • Boost rapport and create best first impressions OFFLINE & ONLINE e.g. networking events, sales meetings through to social media marketing

Udemy rating: 4.0/5.0
Enroll here:

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