Product Marketing Foundations ranks first in the list of best online product marketing courses. Even the most clever ads and blog posts won't help a product take off if it doesn't align with your customers' wants and needs. Product marketing is concerned with ensuring that you create and launch a product that matters. It is the sum of all the efforts required to research, message, position, promote, and support a product.

Brad Batesole goes over the fundamentals of product marketing in this course, explaining what it entails and how to excel at it. Learn about the various stages of the product lifecycle, from launch to decline, and what to emphasize in product marketing at each stage. Explore the steps necessary to achieve product market fit, review messaging best practices, see how to use a Lean Canvas to efficiently manage your product marketing, and more.

Contents

• Product Lifecycle
• Product Market Fit
• Go-To-Market Plan
  

What’s included

• Practice while you learn: 1 exercise file
• Test your knowledge: 3 quizzes
• Learn on the go: Access on tablet and phone
• Stay up to date: Continuing Education Units

Rating: 4.8/5.0

Enroll here: linkedin.com/learning/product-marketing-foundations

Product Strategy (Kellogg School of Management) ranks 2nd in the list of best online product marketing courses. Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure. A comprehensive product strategy incorporates involvement from all stakeholders in the ecosystem. For those involved in developing or delivering product strategy—from cradle-to-grave—you’ll develop a mindset that anchors product strategy as the pathway to growth.

Individuals who are already involved in developing or delivering product strategies can benefit from this program in developing a mindset that focuses on product strategy as a means of growth. Taking this program will teach you how to efficiently analyze new product opportunities in order to reach 'go' or 'no-go' conclusions, as well as how to weigh the pros and cons of various business models, such as SaaS or Pivot, when your current business model is not providing business growth. After completing the program, you will be equipped with all of the approaches used by top technology-driven companies to grow their businesses on a daily basis. You might be interested in the list of the Best Product Management Courses.

Key Takeaways

• Analyze new product opportunities to arrive at ‘go’ or ‘no-go’ conclusions efficiently
• Assess the pros and cons of various business models including SaaS and pivot to another business model when your current one isn’t delivering growth
• Develop a go-to-market strategy using the 7-Elements Framework
• Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management
• Learn from real-world custom case studies and examples based on the faculty’s own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com, and Facebook
• Create agile requirements grounded in the ‘jobs-to-be-done’ framework, user stories, and epics
• Manage partner ecosystems and learn how to create win-win partnerships

Highlights:

• An effective product marketing program that will help you develop a go-to-market strategy with the seven elements framework
• Learn how to create buyer facades, positioning, and messaging based on exclusive tools from the Kellogg School of Management
• Get access to real-world custom case studies and examples that are designed by experienced faculty members with top tech firms like AT&T, Facebook, Microsoft, etc.
• Work with multiple application exercises that are provided to give you hands-on experience of working with product marketing concepts
• Consists of 8 different modules that include every small detail related to product strategy, marketing, and managing products

Duration: 2 months, 4-6 hours/week

Rating: 4.7/5.0

Enroll here: online.em.kellogg.northwestern.edu/product-strategy

Digital Product Management by University of Virginia (Coursera) ranks 3rd in the list of best online product marketing courses. Not long ago, the job of a product manager entailed analyzing market data, developing requirements, and overseeing the hand-off to sales/marketing. Perhaps you could talk to a customer somewhere in there and ask them what features they wanted. Companies that manage their products in this manner, on the other hand, are dying.

Product management is a new game today, and product managers are at the center of it. Today, especially if your product is primarily digital, you may update it several times per day. Massive amounts of data are available for decision-making, but deep insights into customer motivation and experience are more important than ever. The modern product manager's job is to chart a course and foster a productive working environment for all stakeholders in product success. It is not a simple or easy job, but it is a meaningful job in which you will constantly learn.

What you will learn:

• How to create the actionable focus to successfully manage your product
• How to focus your work using modern product management methods
• How to manage new products and explore new product ideas
• How to manage and amplify existing products

Highlights:

• Learn how to explore new product strategies and ideas while managing and amplifying existing products in your organization
• Understand how you can charter a direction and create a thriving working environment as a modern product manager for all the actors involved in product success
• Gain extensive skills during the course, such as product/market fit, design thinking, product management, innovation pipeline, lean startup, etc.
• Learn how to analyze growth, engagement, and monetization with qualitative and quantitative methods with an understanding of applying the accurate techniques at the right time

Duration: 19 hours
Rating: 4.7/5.0
Enroll here: coursera.org/learn/uva-darden-digital-product-management

Product Launch Marketing Plan: Go to Market Marketing Plan ranks 4th in the list of best online product marketing courses. A go-to-market (GTM) strategy is a step-by-step plan created to successfully launch a product to market. A good GTM strategy generally identifies a target audience, includes a marketing plan, and outlines a sales strategy. While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution.

Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market in 3,2,1...product launch, employing the latest marketing tactics emerging from Silicon Valley and the foundational thinking from top business schools. The authors learned valuable real-time lessons while launching tech products and organizing digital product launches for well-known companies such as Sony, Salesforce, and the Google-backed Rocket Lawyer during their 17 years of hands-on success.

You will learn the following in this powerful product management launch blueprint and marketing plan:

• The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.
• The 5 Cs of target market composition
• Powerful tools for customer segmentation marketing and targeting
• How to determine potential demand with market sizing
• How to generate the maximum demand for your product launch
• How to develop a comprehensive marketing plan
• Proven methods for determining your optimum product price
• Common product launch problems and how to address them
• Marketing strategy
• Product owner marketing plan
• GTM (go-to-market) plans
• Startup marketing
• Lead generation
• Business management
• Marketing management
• Market plan
• MBA level product marketing management & outbound product management

Rating: 4.6/5.0

Enroll here: udemy.com/course/product-launch-how-to-go-to-market/

Professional Certificate in Product Management (Kellogg School of Management) ranks 5th in the list of best online product marketing courses. Individuals interested in gaining advanced knowledge of managing a new product and successfully releasing it to the market can benefit from this program. This curriculum, designed by Kellogg School of Management's experienced faculty, will teach you the best practices, frameworks, and soft skills for becoming a professional product manager. It consists of several learning modules that cover various aspects of product management, such as customer insights, analyzing product opportunities, financial analysis, agile product development, and more.

With real-world applications and hands-on projects, you'll also learn about the scalability of products versus services. Upon finishing the course with the given capstone project, you’ll earn a professional certificate. You may also want to take a look at some of the best Product Marketing Executive Programs.

Build Your Skill Set

• Phase 1 Skills: Build Your Prototype
  • Discover Customer Insights for Product Innovation
  • Define Product Requirements
  • Design Your Business Model
  • Analyze the Numbers
  • Roadmap Your Strategy
• Phase 2 Skills: Go to Market
  • Communicate like a Pro
  • Manage Your Partner Ecosystem
  • Develop the Growth-Hacker Mindset
  • Assess the Data, Choose the Right Tool
  • Manage Stakeholder Relationships

Highlights:

• Get an overview of the product launch and go-to-market strategy, elements of GTM strategy, product-launch planning, and product positioning
• Know about the product manager role, what it does and how the role varies across industries while gaining customer insights
• Learn to define and find products opportunities, framework, and assessing opportunities with a real-win-worth-it framework
• Know about the definition and importance of business models and business model taxonomy, which is a freemium SaaS product
• Gain fundamental knowledge of UX, conceptual, interaction, and virtual design, and the design sprint

Duration: 6 months, 15-20 hours/week

Rating: 4.6/5.0

Enroll here: online.em.kellogg.northwestern.edu/professional-certificate-product-management

Chief Product Officer Executive Education Program (Kellogg School of Management) ranks 6th in the list of best online product marketing courses. This curriculum can assist you in your quest to excel in driving product vision with business growth. By participating in this influential program, you will gain a comprehensive understanding of the tools and frameworks used to drive product strategy through the core learning modules. This program will teach you how to use customer data analytics to determine and improve the performance of your product portfolio.

You'll understand how to convey clear messaging about the product's value to stakeholders. The curriculum includes core modules that will help you gain confidence, such as product vision and strategy, customer centricity, strategic storytelling, and business acumen. You will be able to drive growth for your organization after completing the program.

Organized into four overarching pillars, the curriculum includes:

• Product Vision and Strategy
  • The Chief Product Officer
  • Product Strategy and Portfolio Management
  • Strategic Foresight
  • Growth Strategies and 10X Thinking
• Product Discovery and Market Insights
  • Customer Centricity
  • Data-Driven Customer Insights
  • Design Thinking
  • Market Opportunity Analysis and Product Discovery
• Leadership and Communication Acumen
  • Building a Culture of Trust, Resilience, and Reliability
  • The Art of Communication: The Power of Listening and Cultivating EQ
  • Magnetic Communication: Storytelling and Design Vision
  • Influence Strategies and Executive Presence for Product Leaders
• Business Acumen
  • Financial Analysis for Product Leaders
  • Making Build, Buy, or Partner Decisions
  • Leading Execution Excellence
  • Capstone Simulation: Digital Services Strategy Game

Highlights

• Learn how to create and articulate a strong vision and align product strategy with various business objectives and improve your financial analysis skills
• Features essential learning modules to help you equip with the tools and frameworks for driving product strategy
• Gain knowledge about data-driven customer insights, design thinking, market opportunity analysis, and product discovery
• Get opportunities to establish a Kellogg-branded email address and to participate in alumni clubs with a 30 percent discount on open-enrollment programs

Duration: 12 months
Rating: 4.5/5.0

Enroll here: online.em.kellogg.northwestern.edu/chief-product-officer

B2B Marketing Strategy (Columbia Business School) ranks 7th in the list of best online product marketing courses. Although all marketing is essentially person-to-person, marketing your products and services to other businesses necessitates a different approach than marketing to consumers. You not only have different audiences, but also different ways of connecting with them, as well as a longer buying cycle that necessitates patience and complex relationship-building. You will gain a practical understanding of how to gain a competitive advantage with effective marketing, pricing, sales force, and social media tools for each stage of your go-to-market strategy in the B2B Marketing Strategy (Online) program.

Individuals who want to learn B2B marketing strategies and improve their sales process can enroll in this online program. This productive curriculum, developed in collaboration with Columbia Business School, will provide you with a comprehensive understanding of critical components of B2B marketing, such as branding, sales force design, decision-making process, pricing, and so on. You'll discover how to decipher the B2B decision funnel, write your value proposition, create a social media strategy, and plot your response curve for advertising placement. The program is created with various application exercises that will help you put your theory into practice to apply your knowledge right away.

Highlights

• Obtain a solid understanding for gaining a competitive advantage with compelling pricing, salesforce, and social media tools
• Learn to use the decision-making tunnel to build customer loyalty while determining and targeting decision-maker
• Ideal for business managers, product managers, and marketing managers to help them improve their B2B marketing strategy
• Gain the opportunity to examine advanced pricing strategies, discover price pressures, and distinguish and avoid the pitfalls of contracts
• Know the critical differences between B2B and B2C marketing processes while learning the perceptual maps for aligning your brand

Duration: 6 weeks, 4-6 hours/week
Rating: 4.6/5.0
Enroll here: emeritus.gsb.columbia.edu/b2b-marketing-strategy/index.php

Do you want to certify your product marketing skills and advance your product marketing career? Join the Product Marketing Alliance (PMA) for this professional certificate course to get up-to-date training in the what, why, and how of product marketing. From product research to optimisation, you'll learn the ins and outs of product marketing while earning a PMMC qualification that will demonstrate your abilities to employers and distinguish your product marketing CV.
This microcredential includes the first five of PMA's 11 product marketing certification modules.

As you learn how to build and market a product that your customers want, you'll cover product research, pricing, personas, and OKRs. You’ll learn how to truly embody the voice of the customer and master the art of getting products to market – and keeping them there. Through coursework and live, weekly workshops, you’ll enjoy an interactive learning experience which gives you the chance to practice your skills in real-life contexts.

What skills will you learn?

• Product research
• Product lifecycle
• Competitor intel
• Product marketing strategy
• Product marketing planning
• Customer feedback
• Product marketing management

What you will achieve:

• By the end of the microcredential, you’ll be able to...
• Grasp every element of the cross-functional and rapidly evolving discipline that is product marketing
• Stand out in the job market - more and more employers request PMMC certification as a prerequisite for job seekers
• Advance up the career ladder with your newfound knowledge, skills, and product marketing network
• Become the total package. Product marketing is an incredibly varied role. Their curriculum covers all the nooks and crannies
• Show off to your peers with a shiny new certificate #braggingrights
  

Rating: 4.5/5.0

Enroll here: futurelearn.com/microcredentials/product-marketing-part-1

Product Marketing: Meeting the Needs of Your Customers is last on the list of best online product marketing courses. Do you have a revolutionary product idea? Even the best idea will fail unless you understand your target customers' fundamental needs and desires. You can position your product to meet your customers' needs by identifying the factors that motivate their behavior. This course will teach you how to understand what motivates customers in your target market and how to use this knowledge to capitalize on the best market opportunities.

By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies. When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.

What you will learn

• To spark new product ideas with frameworks for brainstorming and ideation
• To use segmentation techniques to identify your prospects and their needs
• To position your product so it has economic and psychological value
• To focus your efforts on the most strategic growth opportunities

Time to Complete

• This course will take approximately 8 hours to complete.

Continuing Education Units

• By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.

Record of Completion

• When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.
  

Rating: N/a

Enroll here: online.stanford.edu/courses/xprod154-product-marketing-meeting-needs-your-customers