Top 10 Highest-paid Instagram Influencers

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Instagram is among the most widely utilized social media platforms for marketers to engage their customers. It is an excellent place for most ambassador ... read more...

  1. Cristiano Ronaldo has ascended to the peak of Instagram's yearly rich list of individuals who can fetch the highest fees for sponsored posts, commanding up to $1.6 million to promote a brand on social media. The Portuguese captain, who ruffled the feathers of Euro 2020 sponsorship Coca-Cola by concealing its bottles at a post-match news conference, has been voted king of the influencers, beating out Dwayne "the Rock" Johnson and singer Ariana Grande.


    This is the very first time a footballer has topped the yearly polls, which are usually populated by US reality television, film, and music superstars. Ronaldo's expected fee for a paid post almost doubled last year, from $899,000 in 2020. Cristiano Ronaldo jumped from third to first position in 2021, dethroning Johnson and Kylie Jenner, a beauty entrepreneur and star.


    The 36-year-old is expected to snatch around $40 million per year from his social media, more than the amount he earns as a player for Serie A side Juventus. His pay-per-post price has risen in lockstep with his popularity throughout the epidemic.

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    Price Per Post (Estimated): ~$1.6M

    Followers: 403M

    Instagram: https://www.instagram.com/cristiano/

    Source: MARCA
    Source: MARCA
    Source: Sports Illustrated
    Source: Sports Illustrated

  2. Dwayne Johnson, often referred to as "The Rock," is a Movie star who initially garnered prominence as a wrestler on the television show WWE. He is well-known for his muscular physique and is often featured in action films. As a result, he is an ideal celebrity endorser for fitness and health companies.


    As per the BBC, marketers pay Dwyane Johnson $1.5 million every Instagram post. Hopper HQ, a social media marketing business, released the research. They rated The Rock as the most valued Instagram celebrity at No. 1. The Rock, who now has 297 million followers, is above celebrities like Kylie Jenner, Kim Kardashian, and Taylor Swift. His profits per post are far more than theirs, with Jenner receiving $1 million every post.


    The retired WWE Champion often uses Instagram to share personal tales and keep followers informed. According to the guidelines, influencers must disclose that an Instagram picture is an advertisement if they were paid or got goods in exchange for publishing it.

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    Price Per Post (Estimated): ~1.52M

    Followers: 297M

    Instagram: https://www.instagram.com/therock/

    Source: Men's Health
    Source: Men's Health
    Source: Fox Business
    Source: Fox Business
  3. Ariana Grande is an American singer, actor, and songwriter with multiple chart-topping hits. Her most recent track, "Thank You, Next," has been included on almost every major music chart worldwide. This propelled her to the second spot on the list of the highest-earning Instagrammers in 2021.


    Ariana has amassed a legion of admirers on this popular social media network. What we like most about her is her ability to come up with unique makeup concepts and methods - not only for the full face, but also for specific facial features. Whether it's various lip color variants, contouring methods, or distinct sensual eye makeup looks and cosmetic designs, she always introduces something fresh.


    With 295 million followers, it's unsurprising that Ariana Grande is among the top Instagram celebs. The 27-year-old pop artist has elevated her online profile in recent years, earning a sizable revenue stream via endorsements and sponsorships. A simple remark on her Instagram account may help you connect with her hundreds of millions of followers. Each one of Ariana Grande's Instagram photographs receives an average of 4.6 million likes, far more than the average of 21 likes an Instagram profile often receives.

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    Price Per Post (Estimated): ~$1.51M

    Followers: 295M

    Instagram: https://www.instagram.com/arianagrande/

    Source: Allure
    Source: Allure
    Source: Hello Magazine
    Source: Hello Magazine
  4. Kylie is the founder of the cosmetics business Kylie Cosmetics and one of the industry's most powerful women. She is a member of the well-known Jenner-Kardashian family from "Keeping up with the Kardashians." The whole extended family achieved celebrity status as a result of that show, yet each member has their own list of achievements.


    Kylie Jenner is a famous influencer who costs more than 1.49 million dollars each post and is often seen advertising high-end fashion and beauty goods. One example is her marketing pictures for a new range of fashion accessories for premium fashion house, Balmain.


    Kylie Jenner used to be the highest-earning celebrity on Instagram for two consecutive years (2018 and 2019), averaging $1.2 million per paid picture. Though she continues to earn top cash for her Instagram posts in 2021, it seems that the beauty mogul's earnings have decreased significantly, and now she is not the top celebrity on the platform any more. The title has been given to another prominent influencer who happened to be the greatest football player in history.

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    Price Per Post (Estimated): ~1.49M

    Followers: 311M

    Instagram: https://www.instagram.com/kyliejenner/

    Source: Billboard
    Source: Billboard
    Source: Complex
    Source: Complex
  5. Selena Gomez is a famous actress and singer with a global fan base. She has a sizable Instagram following and has been one of one of most successful Instagrammers for years. She defies the stereotype that celebrities' postings have low interaction rates, with an average engagement rate of 1.41 percent on her posts on Instagram. The artist often appears in advertisements for fashion, lifestyle, and cosmetics goods.


    Gomez, 27, earns slightly about $1 million for each sponsored Instagram post. The singer and actress, dubbed "America's Sweetheart," also is the creator of a beauty brand called Rare Beauty, which she's pushing on her social media platforms in the lead-up to the company's summer debut in Sephora shops.


    Gomez has a handful of Billboard 200 and 100 charting singles and is active in a number of philanthropic causes. At the age of 17, Selena Gomez was chosen to be a UNICEF ambassador.

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    Price Per Post (Estimated): ~$1.46M

    Followers: 297M

    Instagram: https://www.instagram.com/selenagomez/

    Source: Vanity Fair
    Source: Vanity Fair
    Source: Teen Vogue
    Source: Teen Vogue
  6. Kim Kardashian is yet another superstar whom we've included on our list. She is the glamorous daughter of O.J. Simpson attorney Robert Kardashian, and she gained international recognition with the 2007 premiere of "Keeping Up with the Kardashians." The reality star recently started her own cosmetics line, KKW beauty, following the lead of her sister, Kylie Jenner.


    Kim, 39, is very hugely popular and receives both positive and negative exposure on a frequent basis. Each paid Instagram post earns her $1,419,000. Her Instagram account is constantly updated with sponsored material. She is the owner of clothes, fragrance, and cosmetics brands. According to Variety magazine, she also earns millions from a mobile game app modeled on her lavish lifestyle, "Kim Kardashian: Hollywood."


    During an interview on David Letterman's program, Kardashian revealed what is truly paying her bills - and it isn't the reality show Keeping Up With The Kardashians (surprise!). She did confess, though, that she would not be in the financial position she is in today without it. "Without Keeping Up With the Kardashians, we would not be who we are now, and that is why we continue to share our lives," Kim stated. "Even if we can legitimately publish anything on social networks and earn better than we do throughout a whole season."

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    Price Per Post (Estimated): ~1.41M

    Followers: 286M

    Instagram: https://www.instagram.com/kimkardashian/


    Source: People
    Source: People
    Source: Elle
    Source: Elle
  7. Lionel Messi is a world-famous Argentine pro footballer who needs no introduction. He is one of football's all-time most popular players. He is a forward for both Argentina's national team and Barcelona of Spain.


    He has endorsed a number of products, including those in the fitness and health industry. This is an illustration of his compensated work with the food business Lay's. The 34-year-entire old's fan base continues to expand, and he now has 307 million followers who could keep up with photographs of his family settling into a fresh start in Paris, post-match photos with his colleagues, and some rather odd commercial images and films for his different sponsors.


    Messi also has 105 million Facebook fans and over 7 million Weibo followers, however he has avoided having an official Twitter account so far (which, in our opinion, is for the best). Overall, among football players, Lionel Messi is only second to Ronaldo when it comes to social network power.

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    Price Per Post (Estimated): ~$1.16M

    Followers: 307M

    Instagram: https://www.instagram.com/leomessi/

    Source: Sporting News
    Source: Sporting News
    Source: Sky News
    Source: Sky News
  8. Beyoncé, or "Queen Bey" as her legions of admirers across the globe affectionately refer to her, is no newcomer to worldwide acclaim and record-breaking performances. Beyoncé has risen to prominence as one of the world's best-selling musicians since she established her career in the early 2000s. Plus, she has won more Grammys than any other artist, was the first female artist to send her first six albums to the peak of the Billboard charts, and has become the greatest Black musician in history.


    Beyoncé announced her pregnancy with twins on Instagram on February 1, 2017, garnering over 11 million likes almost instantly. The post was, and continues to be, the star's most-liked Instagram picture, according to SheKnows.


    "Guinness Global Records can confirm that music singer Beyoncé has broken the record set for the most liked Instagram picture, after her announcement that she and husband Jay Z are expecting twins," the Guinness Book Of world records organization announced. The picture also generated conversation on some other social media channels.

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    Price Per Post (Estimated): ~$1.14M

    Followers: 238M

    Instagram: https://www.instagram.com/beyonce/

    Source: Billboard
    Source: Billboard
    Source: NBC News
    Source: NBC News
  9. Justin Bieber is an active social media user with a sizable following, so it's unsurprising that he's included on our list of the wealthiest celebs on Instagram. The singer came in at No. 9, completing the list of the highest-paid celebrities. Bieber, who is mostly known for posting selfies and images with spouse Hailey Baldwin, charges around $1 million to advertise products to his fans and supporters. On the platform, he has an astounding 220 million followers.


    The Biebers were in the Valentine's Day spirit a few days ago. The renowned husband-and-wife couple, who are recognized for their coordinated ensembles, commemorated the Hallmark holiday by sharing some sultry photographs with their social media followers.


    Justin shared a two-photo montage of Hailey resting on a white sofa while wearing bright pink lingerie. "Have a wonderful Valentine's Day, baby," he posted a caption with the image. Hailey arched over the couch in the second shot, revealing the pastel bra paired with matching underwear and a lacy belt embellished with silver glittery hearts around the waistline. As was the case with his previous pictures, these new updates sparked a storm on the Internet.

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    Price Per Post: ~$1.12M

    Followers: 220M

    Instagram: https://www.instagram.com/justinbieber/

    Source: Billboard
    Source: Billboard
    Source: KTLA
    Source: KTLA
  10. Kendall Jenner is Kylie Jenner's sister and a member of the Kardashian-Jenner family. She also appears in the television series "Keeping up with the Kardashians." She is a supermodel who has been in advertisements for a number of famous firms, including Victoria's Secret and Est Lauder. Her fame and a sizable social media following continue to bring her compensated partnership chances.


    Kendall Jenner was projected to have a net worth of roughly $40 million in 2021. A few years back, Forbes dubbed her the world's highest-paid model, with campaigns for Calvin Klein, Givenchy, Longchamp, and Tiffany & Co. Jenner also made nearly $1 million each Instagram post in 2021, according to Hopper. Plus, the model is the founder of many businesses, including the Kendall + Kylie apparel line she co-owns with her sister, the Moon oral care line, and the 818 tequila firm.

    Along with those businesses and modeling jobs, Jenner, like her other family members, is no stranger to controversy. Nonetheless, these scandals have not deterred her, and she has continued to flourish in her career.

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    Price Per Post: ~$1M

    Followers: 219M

    Instagram: https://www.instagram.com/kendalljenner/

    Source: Showbiz Cheat Sheet
    Source: Showbiz Cheat Sheet
    Source: Teen Vogue
    Source: Teen Vogue




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