The UNIQLO fashion brand was founded by Tadashi Yanai. He inherited the family's fashion business in 1984. After a short time, Tadashi Yanai rapidly introduced a series of products exclusively for women, opened more stores in the suburbs and completely abandoned the brand that his father had built to found Unique Clothing Warehouse (UNIQLO). By 1994, UNIQLO had become a prestigious fashion chain with more than 100 stores throughout Japan.

Famous for its simple designs with the slogan “MADE FOR ALL” - it represents for: "All products are made, anyone can wear". Not only that, UNIQLO's most outstanding feature is AIRISM cooling technology and HEATTECH's excellent heat-retaining fabric technology integrated with UNIQLO products. Some product lines typically are sun-protective jackets, heat-retaining down jackets, cold jackets, and umbrellas for both men and women.

Currently, UNIQLO has stores throughout Asia such as Vietnam, Thailand, China, Malaysia, Indonesia, Singapore, Hong Kong. Not only that Uniqlo's products also reach out to the European and American markets and are loved by many international sports superstars.

Best selling products: Dry Color T-Shirt, Ultra Stretch Jeans, Bra Top, Fleece series, HEATTECH series,...

Website: https://www.uniqlo.com

As one of the fashion icons that pioneered Japanese street style, The Bathing Ape (Bape) originated in Ura-Harajuku - the famous Japanese fashion street in the 90s. The brand was founded in 1993 by designer Tomoaki Nagao. Born in the land of cherry blossoms but strongly influenced by the diverse American street fashion style, A Bathing Ape is a unique blend of two cultures. This brand is one of the pioneers in orienting the fashion style of the "underground" world in Japan.

With a unique style that blends Japanese and American fashion and is inspired by sportswear, Bape quickly took the lead in the fashion market among countless other popular street fashion brands. Not only loved by Japanese fashionistas, but Bape also owns numerous fans around the world, including famous people like Lil Wayne, Pharrell Williams… Bape gradually becomes a big company, not only owning fashion stores throughout Japanese cities but also expanding into coffee shops and record labels. It even owns its own branded radio television.

Best selling products: Bape x Pepsi Collaboration, Shark Hoodie, N*E*R*D Trucker Hat, Kanye West Bapesta, Original Nowhere T-shirt,...

Website: https://bape.com/

Founded in 1976, Beams fashion brand mainly focuses on clothing's casual with street fashion style. The first Beams store was launched in February 1976 in a small space just over 20 square meters in a building, but now it has become the menswear flagship store (BEAMS Harajuku) was loved by many people.

The name Beams itself represents the brand's original ambition was: “casting a light on quality products from around the world, supporting others as a solid structural unit and leaving customers with beaming smiles”. With simple designs, its products create a feeling of comfort and closeness. Many people choose Beams because of its variety of designs and impeccable quality. Products of the Beams brand are extremely diverse with a wide range of products for all genders and ages.

Best selling products: Guide Faux Suede-Trimmed Checked Cotton-Flannel Shirt, Mil Paisley-Print Padded Nylon Gilet, Striped Fleece Cardigan, Jacquard-Knit Mohair-Blend Zip-Up Cardigan,...

Website: https://www.beams.co.jp/global/

EDWIN is one of the first jeans brands to bring Japanese denim quality comes into the international market. Its products are expensive because of the use of the best domestic raw materials and human resources. So this puts the company in a much higher segment than its competitors. Today EDWIN is one of the world's leading jeans manufacturers.

In 1994, EDWIN started selling "selvedge 505 jeans" based on the concept of “new nostalgia”. By 1997, the company launched the 503 series and today has become a widely known classic model. Its products are designed for figure-hugging, so EDWIN has been developing fabrics according to original standards in cooperation with famous denim factories in Japan such as Kaihara, Kurabo. In addition to developing previous denim lines, the company also develops fabrics such as stretch denim and summer slim lines.

Best selling products: Elin In Black, Jamie In Dreamlover, Elin In L.U.V, Pixie In Black Orchid,..

Website: https://edwin.co.jp/

Comme des Garçons is a Japanese fashion label founded by Rei Kawakubo and her husband Adrian Joffe. The brand was built in Tokyo and evolved into Comme des Garçons Co Ltd. in 1973. In 1981, Comme des Garçons made its first debut at a Paris fashion show. The collection shocked the fashion world by breaking out and going against the fashion standards at that time. The designs used black tones, exuding gloom and suffering so it successfully created an unmistakable identity for the brand.

From the first appearance on the catwalk, Comme Des Garçons made a deep impression with monochrome clothing colors, rough seams and ruffled edges. Instead of tight designs that emphasize body lines, Comme Des Garcons designs are inclinable to oversized designs. Loose, multi-layered clothing style with the combination of flat shoes and eccentric makeup. This makes Comme Des Garcons brand style special, which is extremely favored by those who love out-of-the-ordinary outfits.

Currently, Comme des Garçons is widely available in Japan, Hong Kong, Beijing, Bangkok, Seoul, Singapore and Manila, Paris, USA, UK, Germany, Australia with product lines for both men and women, swimwear, underwear, jewelry accessories and perfume.

Best selling products: Comme Des Garçons Play heart logo T-shirt, Oscar de la Renta, BalenciagaJudo tracksuit style denim jacket, Dolce & Gabbana logo paneled sweatshirt...

Website: https://www.comme-des-garcons.com/

If it comes to sophistication, mystery, and Asian charm, it is impossible not to mention the Kenzo brand. Founded in 1970 by Japanese designer Kenzo Takada, the brand specializes in clothes for men, women, children, perfumery, and cosmetics. During the 1980s, Kenzo conquered the heart of fashionistas Paris in Europe, strongly inspired and enriching the colors of the world fashion village.

The brand's fashion philosophy is ethnic and cultural harmony, everyday inspirations mixed between classic Asian style (typically Japanese) with European elegance and modernity. Fashion brand Kenzo offers product lines for 3 groups of women, men and children. His first crafts were women's outfits. By 1983, Kenzo launches its first Ready-to-wear menswear collection. The children's fashion collections appeared in 1987. A year later, Kenzo released its first fragrance. One of Kenzo's successful products is Flower by Kenzo perfume extracted from poppy plants in 2000. This product has helped Kenzo assert his name in the world fashion world.

Best selling products: Kenzohigh-waisted flared trousers, Kenzologo-print feather-down padded jacket, Kenzomonogram-embroidered belted coat,...

Website: https://www.kenzo.com/eu/en/home

Founded by professional soccer players Nobuhiro Mori and Keiji Ishizuka of the J-League, Wacko Maria is an underground streetwear fashion brand originating from Tokyo. Its main inspirations revolve around American culture, film, music, photography and girls.

The brand is known for its patterned shirts and outdoor wear with intricate embroidery details, combined with traditional artwork such as religious symbols or classic Americana slogans. Wacko Maria succeeds in creating high-quality and unique products. And of course, it's become one of the most loved brands of fashionistas such as Know Wave's Aaron Bondaroff. This brand collaborated with some of the biggest names from the underground art world as LA tattooist Tim Lehi and Japanese photographer Daido Moriyama.

Best selling products: Mcgregol / Paisley Velvet Anti Freeze Jacket, Wild Bunch / Reverse Leopard Boa Fleece Jacket, Wild Bunch / Heavy Weight Crew Neck T-Shirt,..

Website: https://wackomaria-paradisetokyo.jp/

Visvim is a Japanese clothing brand founded by Hiroki Nakamura in Ura-Harajuku in 2000. This brand is headquartered in Tokyo, Japan and has stores in Japan and the United States. Since its inception, "Visvim has been on a continuous search for a universal sense of beauty and making products with a true and lasting value".

Visvim has a strong focus on craftsmanship and carefully sourced materials. It combined workwear and traditional Japanese clothing with American culture to design products that are completely unique and unmistakable. The production process is also a blend of traditional methods and modern technology. This ensures that, although the amount to be paid for a VISVIM item is quite high, the quality received is completely worth it.

Best selling products: visvimSocial Sculpture slim-fit jeans, visvimGore-Tex zip-fastening windbreaker, visvimPeerless short-sleeve T-shirt, visvimGore-Tex zip-fastening windbreaker,...

Website: https://www.visvim.tv/

For street fashion enthusiasts, it is impossible not to know the Undercover brand. Undercover is a Japanese fashion brand, which is known for its statement of breaking the rulers and towards to rebellious. It was founded by Jun Takahashi in 1993. Undercover's designs are taken inspiration from street culture and punk style so since its inception, the brand has gained strong acclaim among streetwear fanatics.

Undercover's famous slogan is "We make noise, not clothes". The style this brand aims for is disruption, subversion and rebellion, subtly blending pop culture with punk, bondage, goth and post-modern to create a bold streetwear brand quintessence of “punk” that we hardly see often in the fashion industry today.

Best selling products: Undercover x Evangelion 2nd Angel Lilith hoodie, Undercover x Evangelion manga print sweatshirt, Undercover graphic-print T-shirt,...

Website: https://undercoverism.com/

Founded in 1994 by Shinsuke Takizawa, NEIGHBORHOOD or NBHD is one of the most famous brands in Japanese streetwear. NBHD originated from the streetwear of young Harajuku district (Tokyo) in the 90s when it was just a trend among peers in Tokyo, but it accidentally opened a new page for Japanese streetwear.

NBHD's products are mostly based on Takizawa's deep passion for historical culture and classic clothes from America such as leather jackets, shirts, flannels or sweaters full of style. NBHD's designs are inspired by the military, Native Americans or even industrial workwear from the early 20th century. The brand has always been known for featuring original selvage denim, manufactured to strict standards and intricately customized, such as the hugely popular “Savage” series.

Best selling products: Neighborhoodtiger print long-sleeve shirt, NeighborhoodHabana linen shirt, Neighborhoodchest logo print shirt, NeighborhoodAloha rooster-print shirt,...

Website: https://www.neighborhood.jp/