Redken is an American hair care brand owned by the L'Oréal Group under the Professional Products division.

The company was founded in 1960 by Jheri Redding and Paula Kent, hence the name "Red-ken." Redken pioneered the "Scientific Approach to Beauty" and revolutionized the professional salon business by introducing the concept of protein remodeling and developing new protein-based products that they developed.

For the company's national and international experience in sustainable development and eco-friendly products, the Environmental Capability Award awarded Redken the "Earth Defender Award" in 2020.

Website: https://www.redken.com/

Country: United States

L'Oréal S.A. is a French group specializing in personal care products with headquarters in Clichy, Hauts-de-Seine and a registered office in Paris. It is also the number one corporation in the world in the cosmetics industry, focusing focuses on hair dye, skin care, sunscreen, makeup, fragrance and hair care products.

On July 30, 1909, a 28-year-old chemist named Eugène Schueller founded the Société Française de Teintures Inoffensives pour Cheveux (French Safe Hair Dye Company). The current owner is Françoise Bettencourt and her children hold nearly 33.2% of the shares of the group and their assets are estimated to be more than $75 billion in 2020.

L'Oréal has six research and development centers worldwide: two in France: Aulnay and Chevilly; one in the United States: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture; in 2005, one branch was established in Shanghai, China and one in India. A futuristic facility in the US located in Berkeley Heights, New Jersey.

Website: https://www.lorealprofessionnel.com/int/

Country: France

Matrix, the leading professional hair care and color company in the United States, is part of L'Oreal USA's Professional Products Division.

Matrix was founded in 1980 by the American couple's hairdressing team, Arnie and Sydell Miller. Before founding Matrix, Mr. Miller was a hairdresser for more than 20 years. Mr. Miller decided to try his hand at running a different kind of company in 1971, when he developed individual lashes. He founded the company Ardell to market products to retailers and beauty salons. Ardell eventually created and sold a hair color product.

In the late 1970s, Mr. Miller realized that the retail market was shrinking and decided to sell Ardell in 1980 to focus on building Matrix, which would market its products only to hair care buyers. profession.

The Millers want to offer hairdressers a wide range of products that help them grow their businesses and provide the means to get the most out of their talents and creativity.

Now, more than two decades later, the Millers' original ideas are still alive and well, and Matrix is committed to developing salon professionals, offering a wide range of hair care, color and texture products. Structures include: Biolage, Oil Wonders, Total Results, COLORINSIDER , SOCOLOR, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, COLORGRAPHICS, Opti.Collection, Opti.Effects, Opti.Smooth and Style Wave.

Website: https://www.matrix.com/

Country: USA

In 1947, Mortimer Leebow revolutionized women's fashion with a sleek, feminine off-the-shoulder top. He patented the new design and started working, naming the new company after his wife, Bessie Dain. As elegant silhouettes, Joan Crawford became increasingly popular, so did his Brooklyn, NY act.

After the war, barbers invented a way to cut hair. Stylists invented the bath towel and the beauty industry is flourishing. Mr. Leebow knew that barbershops springing up around the country needed gowns and aprons, so he packed his bags and traveled the South China Sea to introduce his products to the industry. He really listened to the needs of barbers and hairdressers, and tailored styles are still used today.

For 75 years, Betty Dain Creations, Inc. designs and manufactures products for the beauty industry. They listen, they create, and they execute to succeed.

Website: https://bettydain.com/

Country: USA.

Kenra Professional is a completely professional brand dedicated to understanding and serving today's stylists. Their passion is developing best-in-class innovations that deliver superior and reliable results. Kenra Professional strives to elevate the art and craft of stylists.

Three unique brands, Kenra, Kenra Platinum and Kenra Color, are all driven by the daily needs of stylists. A wide range of high-performance products combined with simple and accessible education give stylists the confidence to meet every client's need.

Website: https://www.kenraprofessional.com/

Country: USA

Founded in 2004 by 30 years of industry experience Steve Goddard, Pravana brings stylists worldwide the innovative, groundbreaking products that are revolutionizing the beauty industry, one product at a time.

The brand's core mission is to provide unparalleled, high-performance beauty solutions to salon professionals and customers everywhere through a range of innovative, hand-selected hair care products. Carefully selected, formulated with the finest ingredients available to the beauty industry. The full range of PRAVANA hair products including the ChromaSilk permanent color, VIVIDS's innovative color category leader, the PURE LIGHT hair dye collection and THE PERFECT BLONDE hair care line as a complete collection of creation styling and then color care to cover virtually any beauty need.

Pravana's philosophy to go beyond traditional product creation by redefining personal hair care with a commitment to care towards only the highest quality of product precision, is underscored by responsible approach.

Website: https://www.pravana.com/

Country: USA

Tressa was founded in 1969 with a strong mission: to provide the most up-to-date hair products and education,

New owner Patrick Bott, has been in sales with Tressa since 2005. With the foundation on which Tressa was founded by Connie Barrett, Patrick has a contemporary, innovative and pioneering vision for Tressa! Patrick's infectious smile and great personality made him famous on "Integrity Sales".

Tressa has led the industry with innovative product formulations and educational offerings. They have pioneered waves that allow you to curl, color and wash your hair in one service as well as color-enriched shampoos that flatter and condition your hair when washed. They are more committed than ever to research and development, and offer a comprehensive product line across every category: colour, hairstyle, care and styling.

Website: https://www.tressa.com/

Country: USA

For more than 30 years, L'ANZA has pioneered some of the most cutting-edge, cutting-edge technologies the industry has ever seen. From care to colour, L'ANZA uses the most advanced ingredient technology, perfectly balanced with natural botanicals and potent actives to heal, seal and protect hair. They have built a reputation for creating exceptional products that are appreciated for their outstanding performance.

Healthy hair is the foundation for good style. Whatever the type or texture, L'ANZA Healing Hair Care has the prescription to achieve your most ambitious hair goals. Healing Hair Color offers a full range of Permanent, Demi Permanent, and Semi-Permanent color options for you to hit the trending colors of the season or simply get back to your roots.

Website: https://www.lanza.com/

Country: Santa Monica, California

There is nothing in this world like the beauty of healthy hair. Its vitality, color and shine light up a room and lift the spirits. Joico has a name for this remarkable energy. They call it "Joi". Joi is at the heart of everything they do.

Their salon innovations are designed to help hair return to its strongest, shiniest, healthiest state with each use. Joico also extends beyond products to the global salon community, which we have supported for over 40 years and will many more. “The joi of healthy hair” is their promise and commitment.

Website: https://www.joico.com/

Country: USA

With a progressive idea to create hair color gloves primarily for the professional beauty industry, The Products Club has rapidly developed high-end hair coloring tools. As their business expanded, they began to focus their expertise on developing more creative and handpicked products to inspire and elevate the professions of professional colorists. Karma. Today, their extra-long black vinyl gloves, pre-cut foil, and hair color paintbrush continue to transform the way colorists express their art.

Today, they boast strong partnerships with a passionate group of educators, ambassadors, and influencers who deliver exceptional hair color education through classrooms, webinars, online tutorials and social media. Their educational programs focus on current but timeless techniques for creating beautiful, rich colors, and they continue to inspire their loyal audience of professional colorists as well as an inspiration to them.

Website: https://www.productclub.com/

Country: USA