Redken
Redken is an American hair care brand owned by the L'Oréal Group under the Professional Products division.
The company was founded in 1960 by Jheri Redding and Paula Kent, hence the name "Red-ken." Redken pioneered the "Scientific Approach to Beauty" and revolutionized the professional salon business by introducing the concept of protein remodeling and developing new protein-based products that they developed.
For the company's national and international experience in sustainable development and eco-friendly products, the Environmental Capability Award awarded Redken the "Earth Defender Award" in 2020.
Website: https://www.redken.com/
Country: United States