Matrix

Matrix, the leading professional hair care and color company in the United States, is part of L'Oreal USA's Professional Products Division.

Matrix was founded in 1980 by the American couple's hairdressing team, Arnie and Sydell Miller. Before founding Matrix, Mr. Miller was a hairdresser for more than 20 years. Mr. Miller decided to try his hand at running a different kind of company in 1971, when he developed individual lashes. He founded the company Ardell to market products to retailers and beauty salons. Ardell eventually created and sold a hair color product.

In the late 1970s, Mr. Miller realized that the retail market was shrinking and decided to sell Ardell in 1980 to focus on building Matrix, which would market its products only to hair care buyers. profession.

The Millers want to offer hairdressers a wide range of products that help them grow their businesses and provide the means to get the most out of their talents and creativity.

Now, more than two decades later, the Millers' original ideas are still alive and well, and Matrix is committed to developing salon professionals, offering a wide range of hair care, color and texture products. Structures include: Biolage, Oil Wonders, Total Results, COLORINSIDER , SOCOLOR, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, COLORGRAPHICS, Opti.Collection, Opti.Effects, Opti.Smooth and Style Wave.

Website: https://www.matrix.com/

Country: USA