100 Ideas that Changed Graphic Design

100 Ideas that Changed Graphic Design, is one of the best books on graphic design should read, and still should have a copy that consults from time to time. Steve Heller and Veronica Vienne's book is a carefully curated inventory of abstract notions that defined and molded the art and craft of graphic design, each with illustrations and historical background. A book that covers practically all aspects of graphic design. To provide every creative a greater grasp of graphic designers' lives, the writers develop the technological, philosophical, formal, and aesthetic constructions of graphic design.

This book, the latest in the "100 Ideas that Changed Graphic Design" series, shows how ideas affected and defined graphic design, as well as how those ideas have expressed themselves in design products. The 100 submissions span from technical (overprinting, rub-on designs, split fountain) to stylistic (swashes on caps, loud typography, and white space); to things (dust jackets, design handbooks); and procedures (overprinting, rub-on designs, split fountain) (paper cut-outs, pixelation).

The book is both an extraordinary source of inspiration and a provocative chronicle of some of the finest instances of graphic design from the previous hundred years, written by one of the world's foremost authorities on graphic design and richly illustrated.

From Geoff Hart, STC Technical Communication Journal: "...it's a visual feast... 100 Ideas is an enjoyable and frequently enlightening read as a study of the various developments in graphic design and the dialogs between rival schools of thought."

Author: Steve Heller and Veronica Vienne

Language: English

Link buy: https://www.amazon.com/Ideas-that-Changed-Graphic-Design/dp/1856697940