Graphic Design The New Basics

Ellen Lupton, best-selling author of books like Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous manner informed by contemporary media, theory, and software systems in Graphic Design The New Basics. Ellen Lupton and Jennifer Cole Phillips have updated and improved a book version that covers the basic elements of visual language that underpin all design work. This revised edition adds sixteen pages of new student and professional work covering topics like working with grids and designing with color and replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles.

One of the best books on graphic design for beginners and students in Graphic Design The New Basics. It refocuses design education on rigorous, critical analysis of form foundations influenced by current media, philosophy, and software systems. This book shows students and professionals how to build interest and complexity in two-dimensional designs by using basic interactions between formal characteristics such as point, line, plane, size, hierarchy, layering, and transparency. It emphasizes visually rich, form-based thinking in a way that is contemporary with current media, theory, art, and technology breakthroughs.

This is a graphic design book for everyone, so no matter what design project you're working on—from logos to letterheads to complex website design—you'll find everything here. The New Basics now includes sixteen new pages of student and expert work on topics including working with grids and color design. This is ideal for any graphic design program or institution. The New Basics is a wonderful resource for anybody looking for a creative, inspirational introduction to graphic design. It is intended to become the standard reference work in design education.

"A superb primer for a long time, now in an even better-revised version."-Print--The hardback edition is referred to in this section.

Author: Ellen Lupton and Jennifer Cole Phillips

Language: English

Link buy: https://www.amazon.com/Graphic-Design-Basics-Revised-Expanded/dp/161689332X