Graphic Design Thinking

In this, another essential graphic design book, Ellen Lupton, is a famous graphic designer, and eminent writer. She created Graphic Design Thinking, a book that examines a variety of methods for creating new ideas and developing compelling and practical solutions. A book for graphic artists who want to transform their thinking. Each approach is introduced with a brief narrative text, which is followed by a variety of visual examples and case studies.

Lupton's book popularized her close-up, hands-on style, which makes the creative process accessible to everyone and dispels the myth that creativity is an inherent talent. Working designers, design students, and anybody else who wants to apply imaginative thought patterns to everyday creative issues in the design process can benefit from Graphic Design Thinking.

You'll discover design strategies based on the three core phases of the design process: identifying the problem, developing ideas, and creating form. This book will show you how to use focus groups, interviews, brand mapping, and co-design to solve challenges.

"Put down your beach book and get a jump start on fall productivity with Ellen Lupton's Graphic Design Thinking: Beyond Brainstorming (Princeton Architectural Press), a brand-new fully illustrated approach to creativity. The writer, curator, designer, and educator takes readers through a variety of tactics, from quick-fire procedures for describing design challenges to rigorous research methods for generating new ideas. Lupton's creative boot camp contains plenty of visual examples and case studies that show how design processes and solutions are used in the real world. Go a copy today and get back to work (and creating) after Labor Day."--liquidtreat.com.

Author: Ellen Lupton