About Face

Alan Cooper is the founder of Cooper and a modern computing pioneer. His seminal work influenced a generation of programmers, businesspeople, and users. Robert Reimann was the Interaction Design Association's first president (IxDA). He is the Principal Interaction Designer at PatientsLikeMe and the former Cooper Director of Design R&D. GE's Design Director is Dave Cronin. He was also the former Managing Director of Cooper and the Director of Interaction Design at Smart Design.


Make It So co-author Christopher Noessel is Cooper's first Design Fellow. He travels the world teaching and speaking about design.


The fourth edition of About Face: The Essentials of Interaction Design is the most recent update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide considers the global shift to smartphones and tablets. Discussions on mobile apps, touch interfaces, screen size considerations, and other topics have been added. The new full-color interior and distinctive layout better illustrate contemporary design concepts.


With the success of design-intensive companies, the interaction design profession is blossoming, priming customers to expect "design" as a critical component of marketplace success. Consumers have little tolerance for websites, apps, and devices that fail to meet their expectations, and a shift in business philosophy has resulted. The updated Fourth Edition of About Face continues to lead the way with ideas and methods relevant to today's design practitioners and developers, bringing interaction design out of the research labs and into the everyday lexicon.


Among the new details are:

  • Methods for modern interface, interaction, and product design
  • Mobile platform and consumer electronics design
  • The most recent interface recommendations and examples
  • Goal-Directed Design methodology has been updated.


About Face is a comprehensive, essential resource for designers and developers looking to stay relevant in the face of the current shift in consumer technology habits.


Author: Robert Reimann, Christopher Noessel, Alan Cooper and Dave Cronin

Link to buy: https://www.amazon.com/gp/product/1118766571

Ratings: 4.6 out of 5 stars (from 388 reviews)

Best Sellers Rank: #68,102 in Books

#17 in Human-Computer Interaction (Books)

#22 in Web Design (Books)

#25 in User Experience & Website Usability

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