Seductive Interaction Design
Stephen P. Anderson is a well-known international speaker and consultant based in Dallas, Texas. He invented the Mental Notes card deck, a tool that product teams use to apply psychology to interaction design.
What happens when you create a fantastic website or app, but no one seems to notice? How do you entice people to stay long enough to see how your service can benefit them? Stephen P. Anderson, a speaker and author, takes a novel approach to designing sites and interactions based on the stages of seduction in Seductive Interaction Design, one of the best books on interaction design. This stunningly designed book investigates what drives people to act.
Topics covered include:
- Aesthetics, beauty, and behavior: What draws our attention to striking visuals? How do emotions influence judgment and behavior?
- Playful seduction: How do you create playful engagements in the moment? Why are serendipity, arousal, rewards, and other delights important components of a positive experience?
- The subtle art of seduction: How do you make people feel at ease by using clear and suggestive language? What are some subtle methods for influencing behavior and moving people from intent to action?
- The game of seduction: How do you keep motivating people after the first meeting? Are there any takeaways from learning theories or game design?
Psychology principles are sprinkled throughout the book, along with dozens of examples of how these techniques have been used with great success. Interviews with influential web and interaction designers are also included in each section.
Author: Stephen P. Anderson
Link to buy: https://www.amazon.com/gp/product/0321725522
Ratings: 4.4 out of 5 stars (from 82 reviews)
Best Sellers Rank: #1,141,374 in Kindle Store
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