Universal Principles of Design
William Lidwell is the Chief R&D Officer at Avenues: The World School, where he leads teams tasked with conducting educational and learning sciences research, developing new educational curricula, programming, and technologies, and designing new campuses around the world. Kritina Holden is a Leidos Human Factors Technical Fellow at NASA Johnson Space Center. She has more than thirty years of experience in Human Factors, with a focus on human-computer interaction (HCI), human-centered design, and usability. Jill Butler is the president and founder of Stuff Creators Design, an interaction design firm.
Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia that covers 125 laws, guidelines, human biases, and general design considerations. It is richly illustrated and simple to navigate, and it pairs clear explanations of each design concept with visual examples of the ideas in action. Every major design concept, from the 80/20 Rule to the Weakest Link, is defined and illustrated.
Whether it's a marketing campaign, a museum exhibit, a video game, or a complex control system, the design we see is the result of many concepts and practices drawn from various disciplines. Designers have always had to scramble to find the information and know-how required to make a design work because no one can be an expert on everything—until now.
The book is alphabetically organized so that principles can be quickly and easily referenced by name. For those who want to address a specific design problem, the principles have also been indexed by questions commonly asked by designers.
Each principle is presented on two pages. The left-hand page contains a brief definition, a detailed description of the principle, examples of its application, and usage guidelines. Side notes, which appear to the right of the text, provide clarification and references. The right-hand page contains visual examples and related graphics to help you understand the principle better.
This seminal reference is the gold standard for designers, engineers, architects, and students looking to broaden and improve their design knowledge.
Author: William Lidwell, Kritina Holden and Jill Butler
Link to buy: https://www.amazon.com/gp/product/1592535879
Ratings: 4.7 out of 5 stars (from 894 reviews)
Best Sellers Rank: #36,138 in Books
#84 in Graphic Design Techniques
#122 in Design & Decorative Arts
#163 in Commercial Graphic Design (Books)
