The Design Of Everyday Things

Don Norman is a Nielsen Norman Group co-founder with graduate degrees in both engineering and psychology. Emotional Design, The Design of Future Things, and Living with Complexity are among his many books. He currently resides in Silicon Valley, California.

Design does not have to be difficult, which is why this human-centered design guide demonstrates that usability is just as important as aesthetics.

Even the brightest of us can feel inadequate when we can't figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, according to this brilliant - even liberating - audiobook, is not in ourselves, but in product design that ignores user needs and cognitive psychology principles. The issues range from ambiguous and hidden controls to arbitrary relationships between controls and functions, all while being accompanied by a lack of feedback or other assistance and unreasonable memorization demands.

Among the best books on interaction design, The Design of Everyday Things demonstrates that good, usable design is achievable. The rules are simple: make things visible, take advantage of natural relationships that link function and control, and use constraints intelligently. The goal is to effortlessly guide the user to the right action on the right control at the right time.

The Design of Everyday Things is an excellent primer on how and why some products satisfy customers while others irritate them.

Author: Don Norman

Link to buy: https://www.amazon.com/gp/product/0465050654/

Ratings: 4.7 out of 5 stars (from 5313 reviews)

Best Sellers Rank: #1,872 in Books

#1 in Industrial & Product Design

#1 in Retailing Industry (Books)

#95 in Psychology & Counseling